Brand Strategy, Media & Creative Services

Brand Strategy & Agency

At Equitable, our power is in our people. We're individuals from different cultures and backgrounds. Those differences make us stronger as a team and a force for good in our communities. Here, you'll work with dynamic individuals, build your skills, and unleash new ways of working and thinking. Are you ready to join an organization that will help unlock your potential?

The Brand Strategy & Agency role is responsible for developing and executing a multi-channel client strategy that integrates fully with broader brand and business objectives through a unified Equitable "voice" that comes to life through content across client life-stages and in partnership with commercial business unit marketing teams. This role oversees marketing through content, digital, media, and strategic partnerships to ensure a client-first, needs-centered framework for messaging, prioritization, and personalization. This role will spearhead brand strategy, brand management, and brand compliance across the enterprise, ensuring alignment with business goals. Further, this role will manage creative agency workflows across internal and external agencies, event planning, and tradeshow efforts while fostering innovation and maintaining compliance.

Key Job Responsibilities

• Design, build and articulate brand strategy for Equitable brands including differentiated positioning and messaging leveraging partnerships with key stakeholders in Marketing and across the Equitable enterprise.
• Develop a comprehensive marketing strategy that supports and extends business growth and drives stakeholder awareness, consideration, engagement, retention, and sales through end-to-end integrated marketing in partnership with Marketing Line of Business Leads.
• Lead and scale internal agency and events team as well as external agency relationships to execute best-in-class creative and cost efficiency in support of brand prominence, Marketing Line of Business initiatives and enterprise needs.
• Design and execute thought leadership strategy that is fully aligned to business line strategy and integrated into marketing plans in partnership with the Marketing Line of Business Leads.
• Lead media strategy and planning across target audiences and channels including driving innovation to maximize effectiveness and efficiency of earned, owned and paid media.
• Leverage thought leadership to inform and create media strategy for enterprise beyond earned media.
• Leverage competitive intelligence from the intelligence team to make informed decisions around brand, messaging and thought leadership development.
• Oversee brand execution, management and compliance to ensure brand strategy is adopted, implemented and adhered to.
• Inform brand success measure through benchmarks, tracking and analysis.
• Develop innovative digital platforms that engage and resonate with current and prospective audiences.
• Manage Equitable's internal and external client facing websites ensuring information is updated and is in-line with brand.
• Track and manage website analytics and utilize insights to enhance user experience, attraction and adoption.
• Drive event planning and tradeshow efforts across the enterprise with a heavy focus on lines of business fostering innovation and advancing the brand.
• Deploy expert change management, communication, and collaboration skills to develop and implement a compelling, singular vision for client experience.

The total targeted compensation range for this position is $307,000 - $430,000. Total compensation varies based on skills, experience, geographical location and other factors. For eligible employees, Equitable provides a full range of benefits. This includes medical, dental, vision, a 401(k) plan, and paid time off.

Equitable is committed to providing equal employment opportunities to our employees, applicants and candidates based on individual qualifications, without regard to race, color, religion, gender, gender identity and expression, age, national origin, mental or physical disabilities, sexual orientation, veteran status, genetic information or any other class protected by federal, state and local laws.