Director of Personalized Marketing

A company is looking for a Director of Personalized Marketing & Retention.

Key Responsibilities

Develop and execute a company-wide personalization strategy to enhance customer engagement and retention

Lead a high-performing team focused on personalization and retention initiatives

Establish a robust experimentation framework to measure and optimize personalization performance

Required Qualifications

12+ years of experience in digital marketing, CRM, or personalization, with leadership experience

Proven experience in building AI / ML-driven personalization programs at scale

Solid understanding of marketing technology, including CDPs and recommendation systems

Bachelor's degree required; MBA or advanced degree in Marketing, Data Science, or related field preferred