Marketing Strategy Analyst, Appily Advance & Adult Learner Recruitment

Marketing Strategy Analyst, Appily Advance & Adult Learner Recruitment

At EAB, our mission is to make education smarter and our communities stronger. We work with more than 2,800 institutions to drive transformative change through data-driven insights and best-in-class capabilities. From kindergarten to college to career, EAB partners with leaders and practitioners to accelerate progress and drive results across enrollment, student success, institutional strategy, data analytics, and advancement. We work with each partner differently, tailoring our portfolio of research, technology, and marketing and enrollment solutions to meet the unique needs of every leadership team, as well as the students and employees they serve. At EAB, we serve not only our partner institutions but each otherthat's why we are always working to make sure our employees love their jobs and are invested in their communities. See how we've been recognized for this dedication to our employees by checking out our recent awards.

The Role in Brief : Marketing Strategy Analyst, Appily Advance & Adult Learner Recruitment

We are seeking a data-driven, curious, and highly collaborative Marketing Analytics Analyst to support Appily Advance product analytics and expand their impact across the Adult Learner Recruitment (ALR) division. This role sits within the ALR Marketing Analytics team and offers an exciting opportunity to deepen our understanding of adult learner behavior while directly contributing to audience targeting strategy and other high-impact marketing initiatives. The analyst will own Appily Advance product performance monitoring and insights, while also taking on broader analytical support responsibilities across the ALR marketing ecosystem. This includes providing digital reporting support, surfacing actionable partner insights, and helping the team tell compelling stories through data. This is a great opportunity for someone eager to grow in a fast-paced, matrixed environment while shaping how we use analytics to drive smarter, more personalized marketing for adult learners. This role may be based in Richmond, VA or Washington, D.C.

Primary Responsibilities

• Appily Advance Product Analytics & Strategy
• Monitor and evaluate performance of Appily Advance products across partners, identifying trends and uncovering opportunities to improve targeting, segmentation, or messaging.
• Conduct cross-partner and longitudinal analysis to support product optimization, case studies, and partner-specific insights.
• Support the Appily Advance team with analytics project management and content development (e.g., performance summaries, success stories, visualizations).
• ALR Digital Analytics Support
• Create processes that standardize digital reporting from paid media and website traffic.
• Act as a subject matter expert on reporting tools like TapClicks and Google Analytics.
• Create and maintain digital performance reports that convey critical information quickly and effectively.
• Data Mining, Visualization & Communication
• Extract and analyze data from various sources (e.g., Snowflake, Tableau, SQL) to support Appily Advance and ALR-wide initiatives.
• Build clear and actionable analysis that communicate insights to internal and external audiences.
• Translate findings into compelling narratives that drive decisions, support partner communication, and elevate the visibility of Appily Advance and ALR analytics work.

Basic Qualifications

Ideal Qualifications

If you've reached this section of the job description and are unsure of whether to apply, please do! At EAB, we welcome new perspectives and learn from each other's unique experiences. We would encourage you to submit an application if this is a role you would be passionate about doing every day.

Compensation : The anticipated starting salary (base) range for this role is $62,000 - $70,000 per year. Actual salary varies due to factors that may include but not be limited to relevant experience, skills, and location. At EAB, it is not typical for an individual to be hired at or near the top of the starting salary range for their role. This hire will additionally be eligible for discretionary bonus or incentive compensation. Variable compensation may depend on various factors, such as individual and organizational performance.

Benefits : Consistent with our belief that our employees are our most valuable resource, EAB offers a competitive and inclusive benefits package. Our benefits currently include :

Benefits kick in day one; learn more at eab.com / careers / benefits. This opening is not eligible for visa sponsorship at this time; EAB will thus consider candidates who possess U.S. work authorization that does not require employment-based visa sponsorship now or in the future. At EAB, we believe that to fulfill our mission to "make education smarter and our communities stronger" we need team members who bring a diversity of perspectives to the table and are committed to fostering a workplace where each team member is valued, respected and heard. To that end, EAB is an Equal Opportunity Employer, and we make employment decisions on the basis of qualifications, merit and business need. We don't discriminate on the basis of race, religion, color, sex, gender identity or expression, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law.