Talent.com
StableWatch - Marketing Lead

StableWatch - Marketing Lead

De CircleNew York, NY, United States
4 days ago
Job type
  • Full-time
Job description

StableWatch is building the world's most trusted platform for tracking, analyzing, and understanding the stablecoin ecosystem. In a world increasingly dependent on digital currencies, we believe stablecoins are foundational to financial access, on-chain utility, and global settlement.

Our mission is to empower individuals, builders, researchers, and institutions with actionable data, analysis, and insights into stablecoins-across blockchains, protocols, and regulatory landscapes.

The Role

We're looking for a Marketing Lead to take ownership of the brand, user acquisition, product storytelling, and our digital footprint. This is a hybrid role across Growth , Product Marketing , and Digital Strategy -ideal for someone who's equally creative and data-driven, and excited by the challenge of making StableWatch the go-to destination for stablecoin knowledge.

You'll work directly with the founders to shape the narrative, build campaigns, and develop strategies that drive both product adoption and thought leadership.

Strategy & Positioning

  • Define and continuously refine StableWatch's brand positioning and voice in the market
  • Own the GTM strategy for new features, reports, and research products
  • Build messaging frameworks that resonate with developers, institutions, and the broader crypto community

Growth Marketing

  • Own user acquisition funnels-from awareness to engagement
  • Launch experiments across email, content, SEO, paid media, partnerships, and community
  • Analyze campaign and traffic performance using tools like GA, Mixpanel, and Hubspot
  • Social & Content Strategy

  • Build and execute a content calendar across X (Twitter), Farcaster, LinkedIn, Mirror, Substack, and more
  • Work with research and data teams to publish high-signal dashboards, infographics, and insights
  • Develop social strategies that grow organic reach, trust, and influence
  • Product Marketing

  • Work closely with product and design to translate features into compelling benefits
  • Coordinate product launches and educational flows (onboarding, feature drops, lifecycle comms)
  • Create clear and concise user-facing copy (landing pages, in-app, tooltips, blog posts)

    Why Join Us?

  • Shape the voice and impact of a category-defining platform
  • Work directly with experienced founders in the DeFi and analytics space
  • Help make stablecoin infrastructure more transparent and accessible to the world
  • Flexible work environment, high ownership, and a mission with real-world impact
  • You Might Be a Fit If You...

  • Have 4+ years in crypto / web3 marketing or related B2B / B2C SaaS
  • Love turning technical topics into accessible content for different audiences
  • Have built or scaled a brand or community from scratch
  • Understand the stablecoin ecosystem (USDC, USDT, LUSD, GHO, etc.) or are eager to learn
  • Are fluent in performance metrics, growth loops, and SEO
  • Have strong writing and editorial skills, especially in short-form and visual content
  • Are self-directed and excited to own marketing end-to-end
  • Create a job alert for this search

    Marketing Lead • New York, NY, United States

    Related jobs
    • Promoted
    Marketing Lead (m / f / d)

    Marketing Lead (m / f / d)

    FlixNew York, NY, US
    Full-time
    Flix provides equal employment opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status...Show moreLast updated: 27 days ago
    • Promoted
    Digital Content and Marketing Manager

    Digital Content and Marketing Manager

    The Kiely Family of CompaniesEatontown, NJ, US
    Full-time
    Digital Content and Marketing Manager.Since 1952, Kiely Family of Companies has been building lasting relationships and delivering innovative design-build solutions that put our customers’ su...Show moreLast updated: 4 days ago
    • Promoted
    Product Manager - Data Analytics

    Product Manager - Data Analytics

    CentralReachHolmdel, NJ, US
    Full-time
    CentralReach is a leading provider of autism and IDD care software for Applied Behavior Analysis (ABA), multidisciplinary therapy, and special education. Trusted by more than 200,000 users, we enabl...Show moreLast updated: 30+ days ago
    • Promoted
    Senior Marketing Manager

    Senior Marketing Manager

    Bernard Nickels & AssociatesNewark, NJ, US
    Full-time
    Lead marketing for the Health Plans customer segment, shaping messaging, driving go-to-market strategy, and executing demand generation campaigns. Define and refine messaging frameworks and position...Show moreLast updated: 2 days ago
    • Promoted
    Digital Marketing Manager

    Digital Marketing Manager

    Harvey NashMatawan, NJ, US
    Full-time
    Director of Merchandising – Center Store.Matawan, NJ (Full-Time, On-Site).US citizens and Green Card Holders and those authorized to work in the US are encouraged to apply.We are unable to sp...Show moreLast updated: 2 days ago
    • Promoted
    Retention Marketing Lead

    Retention Marketing Lead

    Create Wellness, LLCNew York, NY, United States
    Full-time
    We are seeking a data-driven and creative Senior Retention Marketing Manager to lead our lifecycle and subscription marketing efforts. This role will own the full retention strategy across email and...Show moreLast updated: 4 days ago
    • Promoted
    Startups Marketing Lead

    Startups Marketing Lead

    BrexNew York, NY, United States
    Full-time
    Brex is the AI-powered spend platform.We help companies spend with confidence with integrated corporate cards, banking, and global payments, plus intuitive software for travel and expenses.Tens of ...Show moreLast updated: 4 days ago
    • Promoted
    Marketing Lead

    Marketing Lead

    AllianceNew York, NY, United States
    Full-time
    Alliance is the leading accelerator for crypto founders.Since 2020 we've backed 300+ startups (Pump, Synthetix, Pendle, Believe, and many more), now collectively valued at $10B+.You'll report direc...Show moreLast updated: 1 day ago
    • Promoted
    Growth Marketing Manager

    Growth Marketing Manager

    80TwentyRidgefield, NJ, US
    Full-time
    Twenty is a boutique marketing recruitment agency that connects high-growth companies with exceptional candidates.We’re working with a fast-growing, clean beauty brand that’s redefining...Show moreLast updated: 2 days ago
    • Promoted
    Senior Manager, Marketing Strategy (SLED)

    Senior Manager, Marketing Strategy (SLED)

    KYOCERA Document Solutions America, Inc.Fairfield, NJ, US
    Full-time
    When you join Kyocera Document Solutions America, Inc.Philosophy of “doing what is right as a human being”.Through this Philosophy, our employees are passionate about providing best in ...Show moreLast updated: 2 days ago
    • Promoted
    Performance Marketing Lead

    Performance Marketing Lead

    NovigNew York, NY, US
    Full-time
    We're looking for a performance marketing leader to own and scale Novig's paid acquisition efforts.This role will drive strategy, execution, and optimization of campaigns across Meta, Google, TikTo...Show moreLast updated: 7 days ago
    • Promoted
    Performance Marketing Lead

    Performance Marketing Lead

    TomoNew York, NY, US
    Full-time
    Tomo is a digital mortgage company on a mission to eliminate the greed and complexity in lending, helping homebuyers save thousands of dollars. Our AI-driven customer experience makes the lending pr...Show moreLast updated: 30+ days ago
    Marketing Lead

    Marketing Lead

    MediabistroNew York, NY, United States
    Full-time
    Bluefish AI is looking for a passionate and seasoned Marketing Lead to join our fast-growing team.In this role, you will spearhead the development and execution of marketing strategies that enhance...Show moreLast updated: 30+ days ago
    • Promoted
    Performance Marketing Lead

    Performance Marketing Lead

    AirOpsNew York, NY, United States
    Full-time
    Today thousands of leading brands and agencies use AirOps to win the battle for attention with content that both humans and agents love. We're building the platform and profession that will empower ...Show moreLast updated: 4 days ago
    B2B Marketing Lead

    B2B Marketing Lead

    MediabistroNew York, NY, United States
    Full-time
    We are looking for a strategic and hands-on marketing leader who can deeply understand our business, target market, and the key considerations of our buyers. This person will play a critical role in...Show moreLast updated: 30+ days ago
    • Promoted
    • New!
    Marketing Development Specialist

    Marketing Development Specialist

    New Frontier GroupEdison, NJ, US
    Full-time
    We specialize in creating innovative direct marketing solutions that drive success for our clients.Based out of Woodbridge, NJ, we are passionate about delivering exceptional service while building...Show moreLast updated: 11 hours ago
    • Promoted
    Senior Vice President, Sales & Marketing

    Senior Vice President, Sales & Marketing

    Terumo Medical CorporationSomerset, NJ, US
    Full-time
    This position is responsible for leading all aspects of Terumo Interventional Systems’ (TIS) commercial efforts throughout the U. This includes setting and overseeing strategic direction for T...Show moreLast updated: 2 days ago
    • Promoted
    Growth Marketing Lead

    Growth Marketing Lead

    Regal.ioNew York, NY, US
    Full-time
    The Growth Lead will lead experiential and digital distribution strategies to drive growth for Regal.This is a hands-on, high-velocity role for someone who thrives on testing, iterating, and scalin...Show moreLast updated: 30+ days ago