StableWatch is building the world's most trusted platform for tracking, analyzing, and understanding the stablecoin ecosystem. In a world increasingly dependent on digital currencies, we believe stablecoins are foundational to financial access, on-chain utility, and global settlement.
Our mission is to empower individuals, builders, researchers, and institutions with actionable data, analysis, and insights into stablecoins-across blockchains, protocols, and regulatory landscapes.
The Role
We're looking for a Marketing Lead to take ownership of the brand, user acquisition, product storytelling, and our digital footprint. This is a hybrid role across Growth , Product Marketing , and Digital Strategy -ideal for someone who's equally creative and data-driven, and excited by the challenge of making StableWatch the go-to destination for stablecoin knowledge.
You'll work directly with the founders to shape the narrative, build campaigns, and develop strategies that drive both product adoption and thought leadership.
Strategy & Positioning
- Define and continuously refine StableWatch's brand positioning and voice in the market
- Own the GTM strategy for new features, reports, and research products
- Build messaging frameworks that resonate with developers, institutions, and the broader crypto community
Growth Marketing
Own user acquisition funnels-from awareness to engagementLaunch experiments across email, content, SEO, paid media, partnerships, and communityAnalyze campaign and traffic performance using tools like GA, Mixpanel, and HubspotSocial & Content Strategy
Build and execute a content calendar across X (Twitter), Farcaster, LinkedIn, Mirror, Substack, and moreWork with research and data teams to publish high-signal dashboards, infographics, and insightsDevelop social strategies that grow organic reach, trust, and influenceProduct Marketing
Work closely with product and design to translate features into compelling benefitsCoordinate product launches and educational flows (onboarding, feature drops, lifecycle comms)Create clear and concise user-facing copy (landing pages, in-app, tooltips, blog posts)
Why Join Us?
Shape the voice and impact of a category-defining platformWork directly with experienced founders in the DeFi and analytics spaceHelp make stablecoin infrastructure more transparent and accessible to the worldFlexible work environment, high ownership, and a mission with real-world impactYou Might Be a Fit If You...
Have 4+ years in crypto / web3 marketing or related B2B / B2C SaaSLove turning technical topics into accessible content for different audiencesHave built or scaled a brand or community from scratchUnderstand the stablecoin ecosystem (USDC, USDT, LUSD, GHO, etc.) or are eager to learnAre fluent in performance metrics, growth loops, and SEOHave strong writing and editorial skills, especially in short-form and visual contentAre self-directed and excited to own marketing end-to-end