Marketing - Social Media Specialist

JOB TITLE Social Media Marketing Specialist

REPORTS TO Head of Marketing

JOB SUMMARY The Social Media Specialist plays a key role in developing and executing impactful social media strategies that enhance brand awareness, foster customer engagement, and drive sales growth. This role requires creativity, innovation, and a strong understanding of social media trends. The ideal candidate will be comfortable both behind and in front of the camera, regularly creating engaging content—including video and user-generated-style content—while also managing external content creators (non-influencers or affiliates) to support broader marketing initiatives.

KEY RESPONSIBILITIES :

• Develop and execute results-driven social media strategies aligned with the overall marketing goals of our women's retail brand.
• Create engaging, on-brand content across platforms, with a focus on Facebook, Instagram, TikTok, Pinterest, and YouTube.
• Be comfortable appearing on camera for content creation, including reels, TikToks, and YouTube shorts.
• Produce and edit high-quality videos and user-generated content to align with current social media trends.
• Manage external content creators (excluding influencers and affiliates), providing direction and feedback to ensure content aligns with brand standards.
• Monitor and manage all social media channels, ensuring consistent branding, messaging, and engagement across platforms.
• Engage actively with the online community by responding to comments, messages, and inquiries in a timely manner.
• Collaborate with the marketing team to support product launches, sales promotions, and seasonal campaigns through social media.
• Stay current with platform trends, tools, and algorithm changes to maximize content performance and audience engagement.
• Analyze social media performance metrics and adjust strategies as needed to optimize results.
• Identify key performance indicators (KPIs) and report regularly on progress and insights.
• Conduct competitor analysis to identify opportunities for differentiation and growth.
• Partner with internal creative teams—including graphic designers, photographers, and content writers—to produce cohesive, brand-aligned social media assets.

REQUIREMENTS / KEY COMPETENCIES :

Why You'll Love Working at Baltic Born :

Join our team and help bring the Baltic Born story to life for women everywhere!