Base Ads Marketing Operations Manager, US

Base is planning to bring a million developers and a billion users onchain. We need your help to make that happen.

The Opportunity

We’re looking for a Marketing Operations Manager to join our Base Ads team. This role is the backbone of campaign execution — you’ll traffic ads, QA creative, refine targeting, and monitor campaign delivery across multiple channels. You’ll also ensure compliance with publisher standards and regulatory requirements, while driving flawless campaign performance on both the advertiser and publisher side.

If you thrive in the details, enjoy solving problems in real time, and want to directly impact the efficiency of Base’s acquisition engine, this role is for you.

What You’ll Do

Manage end-to-end operational setup and execution of paid campaigns across global channels (social, search, display, programmatic).

Upload, QA, and launch creative assets; confirm compliance with internal standards, publisher policies, and legal requirements.

Partner with compliance teams to review and approve ads before they go live.

Configure and refine campaign structures, targeting, and budgets to ensure pacing and performance goals are met.

Actively monitor campaigns in both publisher dashboards and internal reporting systems; troubleshoot delivery and tracking discrepancies.

Pull, validate, and share reports with channel managers and leadership; highlight issues and opportunities for optimization.

Maintain rigorous trafficking documentation and operational processes to reduce errors and improve efficiency.

Serve as the subject matter expert on ad system mechanics, platform policy updates, and new features relevant to campaign operations.

What We Look For In You

3–5 years in ad operations, campaign trafficking, or paid media execution.

Hands-on experience with Meta, Google Ads, LinkedIn, Twitter / X, and / or DSPs.

Solid understanding of pacing, delivery, targeting, bids, placements, and conversion tracking.

Experience reviewing creative against ad platform and legal / compliance standards.

Process-driven, meticulous attention to detail, and able to execute flawlessly under tight deadlines.

Strong communicator and collaborator with cross-functional teams.

Nice To Haves

Experience in fintech, crypto, or other highly regulated industries.

Familiarity with MMPs (AppsFlyer, Adjust) and tag / pixel management.

SQL or scripting skills for deeper campaign analysis.

Knowledge of attribution methodologies and performance measurement.

REQ ID : GBAMOMUS

Please be advised that each candidate may submit a maximum of four applications within any 30-day period. We encourage you to carefully evaluate how your skills and interests align with Coinbase's roles before applying.

Commitment to Equal Opportunity

Coinbase is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, sex, gender expression or identity, sexual orientation or any other basis protected by applicable law. Coinbase will also consider for employment qualified applicants with criminal histories in a manner consistent with applicable federal, state and local law. For US applicants, you may view the Employee Rights and the Know Your Rights notices by clicking on their corresponding links. Additionally, Coinbase participates in the E-Verify program in certain locations, as required by law.

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AI Disclosure

For select roles, Coinbase is piloting an AI tool based on machine learning technologies to conduct initial screening interviews to qualified applicants. The tool simulates realistic interview scenarios and engages in dynamic conversation. A human recruiter will review your interview responses, provided in the form of a voice recording and / or transcript, to assess them against the qualifications and characteristics outlined in the job description.

For select roles, Coinbase is also piloting an AI interview intelligence platform to transcribe and summarize interview notes, allowing our interviewers to fully focus on you as the candidate.

The above pilots are for testing purposes and Coinbase will not use AI to make decisions impacting employment . To request a reasonable accommodation due to disability, please contact accommodations[at]coinbase.com.