Talent.com
No longer accepting applications
Sr. Lifecycle & CRM Marketing Manager (Topstep Brokerage)

Sr. Lifecycle & CRM Marketing Manager (Topstep Brokerage)

TopstepCharlotte, NC, US
2 days ago
Job type
  • Full-time
Job description

Sr. Lifecycle & CRM Marketing Manager

The Sr. Lifecycle & CRM Marketing Manager will own and execute customer lifecycle strategies that drive engagement, retention, and growth across Topstep Brokerage's products. The role translates data-driven insights into personalized campaigns and automated journeys that strengthen trader relationships and increase platform activity, conversion, and lifetime value. The ideal candidate has hands-on experience building CRM programs in Hubspot, Braze, Iterable, or similar CRM, excels at transforming behavioral data into actionable communications, and brings a strong mix of analytical rigor and creative storytelling. You'll collaborate closely with Growth, Product, Creative, and Data teams to deliver seamless customer experiences across email, in-app, and SMS channels.

Key Responsibilities

Lifecycle Marketing & CRM

  • Build, deploy, and optimize lifecycle campaigns across email, SMS, and in-app channels for Topstep Brokerage users.
  • Translate customer behaviors into automated journeys supporting onboarding, trading activation, re-engagement, and win-back.
  • Manage day-to-day CRM operations, including campaign setup, QA, audience segmentation, and deliverability monitoring.
  • Partner with Data and Product teams to define and refine lifecycle triggers, ensuring relevance and timeliness.
  • Conduct A / B tests on content, subject lines, send times, and frequency to continuously improve performance metrics.

Cross-Functional Collaboration

  • Align brokerage lifecycle programs with the broader company retention strategy.
  • Collaborate with Creative and Brand teams to ensure lifecycle assets reflect Topstep's tone, design, and messaging standards.
  • Work with Growth and Media teams to ensure consistent messaging between acquisition and retention funnels.
  • Support integration and data hygiene across CRM systems, analytics tools, and automation workflows.

    • Data & Insights

  • Monitor campaign KPIs including open rate, CTR, conversion, churn, and lifetime value.
  • Build and maintain dashboards to track performance and communicate insights to stakeholders.
  • Translate analytics into actionable strategies that guide content, segmentation, and frequency optimization.
  • Contribute to testing roadmaps and segmentation frameworks in partnership with Data Science teams.

    • Required Qualifications and Key Competencies

  • 5+ years of experience in CRM, Lifecycle, or Retention Marketing (preferably in fintech, trading, or subscription-based industries).
  • Proven ability to execute automated lifecycle journeys that drive measurable retention and LTV growth.
  • Hands-on experience with marketing automation platforms such as Braze, Iterable, or HubSpot.
  • Strong knowledge of CRM segmentation, personalization, and behavioral triggers.
  • Analytical mindset with proficiency in Google Analytics, Looker, or similar BI tools.
  • Excellent project management skills and ability to manage multiple campaigns simultaneously.
  • Clear communicator who thrives in cross-functional, remote teams.
  • Strong balance of data-driven thinking and creative problem-solving.

    • Company Culture & Perks

  • Topstep is an engaging working environment which ranges from fully remote to hybrid. We foster a culture of collaboration with cameras on during meetings and a robust Slack environment for communication.
  • 10 Company paid Holidays and generous Family Leave. Paid time off is accrued monthly.
  • Competitive 401(k) matching, health, dental, and vision insurance is offered for full time employees.
  • Vacations are encouraged with a bonus for taking 5 consecutive days. Employee referrals are bonused. Topstep offers a food and groceries budget and contributes towards health and wellness.

    • New Hire Base Salary Range

  • $120,000-$140,000
  • Bonus : This position is eligible for a performance-based bonus as provided by the plan terms and governing documents.
  • The compensation offered will take into account internal compensation structure and may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors.

    • Equal Opportunity Employer

    Topstep is an Equal Opportunity Employer. We are committed to fostering an inclusive environment where all employees and applicants are valued. All qualified candidates will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, age, disability, or veteran status, in compliance with applicable federal, state, and local laws.

    Interested in the role? Apply today with your resume and cover letter!

    At this time immigration sponsorship is not available for this position (including H-1B, STEM OPT training plans, etc.).

    Create a job alert for this search

    Lifecycle Marketing Manager • Charlotte, NC, US

    Related jobs
    • Promoted
    Sr. Marketing Manager, Post-Purchase Experience

    Sr. Marketing Manager, Post-Purchase Experience

    PentairCharlotte, NC, US
    Full-time
    Marketing Manager, Post-Purchase Experience.At Pentair, you will work alongside passionate problem-solvers who are committed to the future of our planet. We put our purpose into practice, helping pe...Show moreLast updated: 1 day ago
    • Promoted
    CRM Marketing Manager (CLT)

    CRM Marketing Manager (CLT)

    Charlotte StaffingCharlotte, NC, US
    Full-time
    Our client, a leading organization in the marketing and technology industry, is seeking a CRM Marketing Manager (CLT) to join their dynamic team. As a CRM Marketing Manager (CLT), you will be part o...Show moreLast updated: 1 day ago
    • Promoted
    • New!
    Senior Marketing Strategy Lead (CHARLOTTE)

    Senior Marketing Strategy Lead (CHARLOTTE)

    USAACharlotte, NC, US
    Full-time
    Why USAA? At USAA, our mission is to empower our members to achieve financial security through highly competitive products, exceptional service and trusted advice. We seek to be the 1 choice for the...Show moreLast updated: 7 hours ago
    • Promoted
    • New!
    Marketing Manager Lead

    Marketing Manager Lead

    USAACharlotte, NC, US
    Full-time
    At USAA, our mission is to empower our members to achieve financial security through highly competitive products, exceptional service and trusted advice. We seek to be the #1 choice for the military...Show moreLast updated: 4 hours ago
    • Promoted
    • New!
    AVP, Consumer Marketing & Growth

    AVP, Consumer Marketing & Growth

    Charlotte StaffingCharlotte, NC, US
    Full-time
    AVP, Consumer Marketing & Growth.As the AVP, Consumer Marketing & Growth, you will be instrumental in driving consumer acquisition, activation, and incremental spend for SYF's portfolio of furnitur...Show moreLast updated: 9 hours ago
    • Promoted
    • New!
    Marketing Manager Lead - Driving growth through member-centric leads strategy (CHARLOTTE)

    Marketing Manager Lead - Driving growth through member-centric leads strategy (CHARLOTTE)

    USAACharlotte, NC, US
    Full-time
    Why USAA? At USAA, our mission is to empower our members to achieve financial security through highly competitive products, exceptional service and trusted advice. We seek to be the 1 choice for the...Show moreLast updated: 7 hours ago
    • Promoted
    • New!
    Sr. Customer Marketing Manager (Events)

    Sr. Customer Marketing Manager (Events)

    North Carolina StaffingCharlotte, NC, US
    Full-time
    We are a leading software-industrial company committed to introducing state-of-the-art technology solutions to improve efficiency, productivity, sustainability, and safety in high-growth businesses...Show moreLast updated: 9 hours ago
    • Promoted
    Sector Marketing Director - Education & BSC

    Sector Marketing Director - Education & BSC

    Solenis LLCFort Mill, SC, United States
    Full-time
    Solenis is a leading global producer of specialty chemicals focused on delivering sustainable solutions for water-intensive industries, including consumer, industrial, institutional, food and bever...Show moreLast updated: 30+ days ago
    • Promoted
    Manager, Product Marketing

    Manager, Product Marketing

    NASCARCharlotte, NC, United States
    Full-time
    At NASCAR, you will find a community of passionate individuals who care about our sport and are united in seeing it grow. NASCAR seeks a talented professional to join in the position of.Manager, Pro...Show moreLast updated: 6 days ago
    • Promoted
    Director of Energy Storage Segment and Product Based Marketing

    Director of Energy Storage Segment and Product Based Marketing

    North Carolina StaffingCharlotte, NC, US
    Full-time
    Director Of Energy Storage Segment And Product Based Marketing.Be an essential element to a brighter future.We work together to transform essential resources into critical ingredients for mobility,...Show moreLast updated: 5 days ago
    • Promoted
    AVP, Consumer Marketing & Growth

    AVP, Consumer Marketing & Growth

    North Carolina StaffingCharlotte, NC, US
    Full-time
    AVP, Consumer Marketing & Growth.As the AVP, Consumer Marketing & Growth, you will be instrumental in driving consumer acquisition, activation, and incremental spend for SYF's portfolio of furnitur...Show moreLast updated: 1 day ago
    • Promoted
    • New!
    Marketing Manager Lead Health Insurance - Opportunity for high-impact creative leadership in a mission-driven company (CHARLOTTE)

    Marketing Manager Lead Health Insurance - Opportunity for high-impact creative leadership in a mission-driven company (CHARLOTTE)

    USAACharlotte, NC, US
    Full-time
    Why USAA? At USAA, our mission is to empower our members to achieve financial security through highly competitive products, exceptional service and trusted advice. We seek to be the 1 choice for the...Show moreLast updated: 7 hours ago
    • Promoted
    Sr Manager Corporate Communications (Remote)

    Sr Manager Corporate Communications (Remote)

    CengageCharlotte, NC, US
    Remote
    Full-time
    Internal Communications Manager.At Cengage Group, our employees have a direct impact in helping students around the world discover the power and joy of learning. We are bonded by our shared purpose ...Show moreLast updated: 1 day ago
    • Promoted
    • New!
    Sr. Customer Marketing Manager - Corporate Campaigns Team

    Sr. Customer Marketing Manager - Corporate Campaigns Team

    Charlotte StaffingCharlotte, NC, US
    Full-time
    When you join Honeywell, you become a member of our global team of thinkers, innovators, dreamers, and doers who make the things that make the future. Our people shape technologies that help make th...Show moreLast updated: 20 hours ago
    • Promoted
    • New!
    Lead Marketing Lifecycle Manager (CHARLOTTE)

    Lead Marketing Lifecycle Manager (CHARLOTTE)

    USAACharlotte, NC, US
    Full-time
    Why USAA? At USAA, our mission is to empower our members to achieve financial security through highly competitive products, exceptional service and trusted advice. We seek to be the 1 choice for the...Show moreLast updated: 7 hours ago
    • Promoted
    Sr. Manager Performance Enablement & Local Marketing

    Sr. Manager Performance Enablement & Local Marketing

    Octapharma Plasma, Inc.Charlotte, NC, United States
    Full-time
    Octapharma Plasma offers professional opportunities that make a meaningful difference.We enhance the lives of patients who need our life-saving medicines. We reward the donors who provide the plasma...Show moreLast updated: 18 days ago
    • Promoted
    Channel Marketing Manager, IR Equipment

    Channel Marketing Manager, IR Equipment

    Ingersoll RandDavidson, NC, United States
    Full-time
    Ingersoll Rand is an equal opportunity employer.All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender ident...Show moreLast updated: 6 days ago
    • Promoted
    Manager - Partnership Marketing - Panthers

    Manager - Partnership Marketing - Panthers

    Panthers Football, LLCCharlotte, NC, United States
    Full-time
    Manager - Partnership Marketing - Panthers.Reports to the Senior Director of Partnership Marketing.The Partnership Marketing Manager manages the day-to-day relationships with select Carolina Panth...Show moreLast updated: 30+ days ago