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TikTok Creator BD & Community Manager Job at OXYENERGY in Costa Mesa

TikTok Creator BD & Community Manager Job at OXYENERGY in Costa Mesa

MediabistroCosta Mesa, CA, United States
18 days ago
Job type
  • Full-time
Job description

Global Talent Acquisition @OXYENERGY

Job Title : TikTok Creator BD & Community Manager

About US

OXYENERGY, a rapidly expanding DTC supplement brand with its U.S. branch based in Costa Mesa, CA, is on a mission to craft science-backed, content-native wellness products that strike a chord with the next generation of consumers.

Key Responsibilities

1. Creator Acquisition & Relationship Management

Identify, recruit, and onboard high-potential TikTok creators across health, wellness, and consumer goods categories in the U.S., with a focus on driving high-volume and high-ROI content output

  • Manage commission-based and paid collaborations with creators across tiers (L0L6), ensuring consistent video output and increasing conversion rates per creator
  • Track and improve creator-level GMV contributions and average ROI, prioritizing repeat collaborations with high-performing partners
  • Maintain an active roster of creators, aiming for monthly growth in new creator partnerships and increasing share of GMV from organic (non-paid) content
  • Proactively drive offline collaboration opportunities, including co-branded content shoots, in-person interviews, and wellness-related creator events

2. Creator Community Building & Activation

Build, expand and lead a scalable creator community (via Discord or similar platforms), driving consistent participation and content volume

  • Launch content challenges and incentive programs to boost creator retention, improve post frequency, and expand viral reach
  • Improve creator engagement rates, monthly activation ratios, and TikTok content-to-order conversion, especially during peak campaigns
  • Facilitate peer learning and cross-promotion among creators to enhance average GMV per active community member
  • Participate in and host offline creator events, including networking mixers, community shoots, and TikTok content days, enhancing loyalty and brand integration

    • 3. Agency, MCN & Affiliate Platform Partnerships

    Source and close collaborations with U.S.-based MCNs, agencies, and affiliate platforms to amplify content scale and diversify creator traffic sources

  • Execute and measure short-link / attribution-based campaigns, ensuring agency-led GMV growth and optimizing cost per acquisition (CPA)
  • Strengthen institutional relationships to drive repeat agency activations and increase partner-level GMV quarter-over-quarter
  • Negotiate favorable terms with external partners based on historical performance benchmarks and expected ROI uplift

    • Qualifications

    Must-Have

  • Min. 2 years of experience in influencer marketing, creator BD, or TikTok affiliate operations, with a proven track record of managing paid and commission-based creator programs
  • Strong familiarity with TikTok Shop mechanics, short-link attribution, and content-to-GMV optimization
  • Demonstrated ability to scale and maintain creator rosters with high monthly activation and conversion performance
  • Analytical mindset with experience using spreadsheets, dashboards, or creator platforms to track ROI, GMV, and content output efficiency
  • Strong communication skills for cross-functional coordination (content, product, performance, agency) and external creator management

    • Nice-to-Have

  • Skilled in Spanish
  • Prior experience managing Discord, Telegram, or WhatsApp-based creator or affiliate communities
  • Existing network of U.S.-based TikTok creators, MCNs, or affiliate platforms
  • Background in health, wellness, beauty, or functional CPG brands with experience in high-volume TikTok creator campaigns

    • Seniority level

  • Mid-Senior level

    • Employment type

  • Full-time

    • Job function

  • Marketing, Business Development, and Sales

    • Industries

  • Retail Health and Personal Care Products

    • Location and compensation details are provided in the posting. This description reflects the responsibilities, qualifications, and expectations for the TikTok Creator BD & Community Manager role at OXYENERGY.

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