Analyst, Analytics (Media) Job at Publicis Collective in Birmingham

Overview Join Publicis Collective, supporting a global leader known for its portfolio of iconic automotive brands. In this role you’ll be part of a fast-paced, collaborative team where your work directly impacts how millions engage with some of the most recognizable names in the automotive world.

At Publicis Collective, the Analytics team is the heartbeat of our client solutions and media measurement. We believe data should never exist in a vacuum — it should power insights, inspire strategy, and bring compelling narratives to life. By combining data, technology, creative, media, and strategy, we build media-fueled solutions that deliver real business results.

As an Analyst, you’ll provide analytical support and strategic recommendations across well-established brands. You’ll need an eye for numbers, a passion for data, strong problem-solving skills, and a solid understanding of online and paid media channels. In this client-facing role, you’ll be a key player in shaping marketing strategy through the delivery of actionable, data-driven insights.

Responsibilities Collaborate with internal teams to create datasets & visualizations for measurable campaign objectives and key performance indicators

Determine campaign data and tracking requirements

Using data to solve unique business challenges in support of all marketing activities across paid media channels (search, social, display, programmatic, linear, audio, Video, etc.)

Planning and documenting execution plans with an eye towards the future, including best practices

Perform ongoing analysis using Excel, Tableau and other tools to ensure timely measurement & reporting of campaigns, along with other client-specific analyses (such as campaign analysis, competitive analysis, customer segmentation and profiling and market research)

Being curiosity driven, and continually challenging the status quo, building towards automation and scalability

Demonstrates ability to self-explore data and tools with little dependency on manager

Qualifications 1-2 years of experience in analytics, digital marketing, business consulting using data or information to drive marketing recommendations

Excellent written, oral communication and presentation skills

Strong analytical thinking with an abundance of intellectual curiosity & ad tech acumen

Experience with Campaign Manager, Search Ad 360, and website analytics tools (Adobe Analytics preferred, Google Analytics is a plus)

Familiarity with third party research partners such as Kantar, Nielsen and comScore a plus

Understanding of the broader media ecosystem, especially online advertising media channels such as Search, Display Banners, Email, Contextual, and Social

Strong project management skills

Detail oriented, quick learner and able to balance multiple tasks

Excel Skills : Intermediate level preferred (formulas like VLOOKUP)

Additional Skills :

In-depth knowledge in multivariate testing and statistical analysis a plus

Knowledge of the Automotive OEM industry a plus

Intermediate data visualization skills (Tableau preferred, Power BI acceptable), PowerPoint

Macro building within Excel is a bonus

Passion for Analytics, with the ability to extract and prepare insights, attention to detail, and effective task prioritization

Additional information Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines.

Compensation Range : $54,910 – $72,300 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer / temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 11 / 5 / 2025.

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