Health & Commerce is hiring : Digital Advertising Manager – Contract in Los Angel
MediabistroLos Angeles, CA, United States4 days ago
Job type
- Full-time
Job descriptionBachelor’s Degree in Marketing or related field 5-7 years of previous work experience in digital and social media marketing 3+ years of experience in marketing for medtech, biotech, and / or digital health businesses (agency experience strongly preferred) Strong foundation of B2B and B2C marketing principles Mastery of multi-channel digital marketing strategy and execution Proficiency in social media platforms such as Facebook / Instagram, LinkedIn, and TikTok Fluency in digital advertising platforms, including paid social, search, and programmatic display, and how to best apply these channels to meet business objectives Experience setting appropriate KPIs, measuring success, and communicating campaign data and insights to colleagues and clients Ability to communicate effectively with creative professionals and account leads to ensure campaign success Excellent problem-solving skills, responsiveness, and attention to detail Ability to form strategic recommendations and program optimizations based on data, industry trends, and best practices Record of success effectively managing time in a deadline-driven environment to ensure deadlines are met across multiple projects Ability to clearly communicate ideas and project updates to colleagues and clients Demonstrated success managing B2B, direct-to-HCP, and / or direct-to-patient digital and social media programs for medtech, biotech and / or pharmaceutical companies with therapeutic products Agility to drive small pilot programs, large multi-channel initiatives, and many opportunities in between
Overview
Health+Commerce is a growing healthcare marketing and communications agency helping innovative medtech and biotech companies succeed in business and improve patient health. Our clients range from small startups to midsize public firms and large Fortune 500 companies.
Our team is looking for a contract Digital and Social Media Marketing Manager to help fill some temporary team gaps – with the potential to convert to a full-time role as our business grows. We’re looking for creative, strategic, self-starters with a strong foundation of marketing principles and digital and social media best practices.
Location : Remote, West Coast Preferred
Responsibilities
- Developing and executing multi-channel digital marketing plans that stand alone or are part of larger, integrated marketing communications plans developed collaboratively with public relations and marketing colleagues across the agency
- Driving content creation for a variety of channels, from social media and digital ad platforms to emails, corporate websites and landing pages
- Understanding client goals and objectives, target audiences, and business drivers
- Ensuring campaigns are compliant with promotional regulations set by FDA and EU notified bodies, and delivered on-brand, on-strategy, on-time, and on-budget
- Translating market research, performance data, and industry trends / best practices into insights and recommendations for B2B, direct-to-HCP, and direct-to-patient lead generation, demand generation, and brand-building digital marketing campaigns
- Providing exceptional client service, including managing timely client communication, presenting clear recommendations and best practices, and working with agency subject matter experts to deliver on-brand, on-strategy, on-time work
- Creating campaign dashboards and measurement plans
- Measuring and analyzing campaign performance and communicating relevant insights and optimization recommendations via written and spoken presentations
- Collaborating effectively with marketing, public relations, and creative services colleagues
Requirements
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Advertising Commerce • Los Angeles, CA, United States