Digital Marketing Manager

Digital Marketing Manager

At Benesch we pride ourselves on exceeding expectations and building trust not only with our clients but with our employees - Benesch's #1 asset. Committed to providing not only the highest level of legal service to our clients, Benesch also aspires to create a positive work environment for our employees. Our Firm continues to earn placement on Chicago and Cleveland's Top Workplaces list, along with Cleveland's NorthCoast 99 Top Workplaces rankings. We also continue to advance on the AmLaw 150 list, placing us among the top 150 law firms in the country.

Benesch is proud to be recognized for being a Firm that attracts and retains top talent - making Benesch a great place to work. We offer a hybrid schedule, career development and growth, transparent and visible leadership teams, and a place where diversity, equity and inclusion is celebrated. In addition, the Firm offers a full array of benefits which can be viewed at www.mybeneschbenefits.com.

We are one of the fastest growing firms in the nation, and have offices in Chicago, Columbus, San Francisco, New York City, and Wilmington. We continue to expand our geographic footprint and value the talent that comprises each of our locations. If you are someone who champions a First in Service approach and are ready to be part of an exciting and growing Firm, we would invite you to apply to join our team.

Benesch is proud to announce the opening for a Digital Marketing Manager in our Cleveland office! This position is hybrid and has work from home flexibility.

Position Summary : Do you enjoy keeping up with the trends of digital marketing and making sure your organization is on the cutting edge? Do you find putting together marketing campaigns to be exciting and rewarding? Do you have extensive experience with SEO / GEO strategies and thrive on analytics? Then our Digital Marketing Manager opportunity might be just the position for you. This role is perfect for the individual who has solid digital marketing experience in law firm, professional services or advertising / marketing writing and is looking for that next challenge career opportunity.

The Digital Marketing Manager plans, executes, and manages the firm's digital marketing campaigns in alignment with business development goals. This role requires technical expertise, creativity, design skills, and analytical thinking, along with adaptability to stay ahead of digital trends.

Essential Functions :

• Audits web content for consistency and freshness, ensures SEO / GEO best practices, remediates functionality issues with vendors, and assists with website redesign projects.
• Creates and executes email marketing campaigns, including list management and performance tracking.
• Produces and curates high-quality content such as videos, infographics, and social media posts, while building creative assets through Canva and other design tools.
• Monitors and analyzes digital performance using GA4 and Looker Studio, maintains trackers, and delivers reports with actionable insights.
• Identifies areas for improvement in websites and digital campaigns to increase conversion rates.
• Conducts experiments and A / B tests to inform data-driven marketing decisions.
• Researches and analyzes competitor strategies to identify opportunities and threats.
• Stays current on trends, algorithm changes, and emerging technologies while recommending improvements in functionality, user experience, and engagement.
• Ensures all digital marketing activities comply with data privacy regulations such as GDPR and CCPA.
• Collaborates with team members to align and maintain cohesive marketing efforts.
• Tests and experiments with new digital techniques and channels to optimize performance.
• Segments target audiences by demographics, behaviors, and preferences to deliver personalized messages.

Qualifications : The Digital Marketing Manager should hold a bachelor's degree in marketing, business, or a related field and 35 years of digital marketing experience, preferably in a law firm or professional services setting. The Digital Marketing Manager must be skilled in Microsoft Office Suite, Adobe Creative Suite, social media management, Google Analytics, SEO / GEO strategies, and basic graphic and photo editing. Strong communication, creativity, and organizational skills are essential, along with the ability to learn new software quickly, manage multiple projects under tight deadlines, and exercise sound judgment when engaging online. The individual should be team-oriented, flexible, and able to maintain discretion with sensitive information while upholding brand guidelines.

Benesch is an equal opportunity employer. We strongly value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, gender, sex, age, religion, creed, national origin, ancestry, citizenship, marital status, sexual orientation, physical or mental disability (where applicant is qualified to perform the essential functions of the job with or without reasonable accommodations), medical condition, protected veteran status, gender identity, genetic information, or any other characteristic protected by federal, state, or local law.

Applicants who are interested in applying for a position and require special assistance or an accommodation during the process due to a disability should contact the Benesch Human Resources Department by phone at 216-363-4578 or email Christine Watson at cwatson@beneschlaw.com.

Equal Opportunity Employer / Protected Veterans / Individuals with Disabilities