Associate Director of Media Planning

Position Title : Associate Director of Media Planning

Posting Number : S193P

Department : Marketing

Position Type : Staff

Job Description : Job Summary

The Associate Director of Media Planning is a strategic and analytical position to drive the planning, execution, and optimization of omnichannel, full-funnel media strategies that advance Hillsdales mission to teach 50 million Americans by 2030, becoming the #1 most trusted teaching brand, shaping culture. Reporting to the Executive Director of Brand Management, this associate-level role collaborates with the marketing departments functionsMarket Research, Product Marketing, Digital Product, Social Media, and Creative Studiosand manages the external media buying agency partner to consolidate fragmented efforts into a unified, audience-first approach. The Associate Director will focus on the Audience Decision Journey, targeting Truth-Seeking Americans and Legacy Keepers to boost brand awareness, engagement, and fundraising, while ensuring cost-efficient donor acquisition and educational outreach.

Essential Job Functions

Media Strategy and Planning

• Develop and execute omnichannel media plans (e.g., DRTV, CTV, Linear TV, Radio, Podcasts, Influencers, Google Display, SEM, Meta, X, email / MMS prospecting, print) aligned with Hillsdales brand strategy and annual plan, as directed by the Executive Director of Brand Management.
• Map media efforts to the Audience Decision Journey, addressing trigger points, awareness, exploration, consideration, decision, onboarding, success, and advocacy stages for key offerings like online courses, undergraduate programs, and donor engagement.
• Prioritize channels for Truth-Seeking Americans (e.g., broadcast TV, Facebook, email newsletters, YouTube) and Legacy Keepers, recommending innovative mixes to drive growth in brand equity and audience reach.

Agency Partnership Management

Omnichannel Campaign Execution

Performance Monitoring and Optimization

Cross-Functional and NDO Collaboration

Budget and Vendor Oversight

Brand Alignment

Required Qualifications : Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements below represent the required knowledge, skill, and / or ability.

Education and Experience

Bachelors degree required, preferably in marketing, communications, or a related field. Minimum of 3 years in media planning, media buying, or digital marketing, ideally in higher education, nonprofit, or mission-driven organizations with fundraising elements.

Other Skills :

Code of Commitment

Be a good representative of Hillsdale College to promote the liberal arts, the Colleges original Articles of Association, and operating principles stated in the Staff Code of Commitment. The Mission Statement should be considered in all aspects of the position. The teaching of Christian faith shall remain a conspicuous aim of the College.

Open Date : 08 / 28 / 2025

Open Until Filled : Yes

Supplemental Questions :

Required fields are indicated with an asterisk (

Documents Needed To Apply (Required Documents & Optional Documents) : Required Documents

Optional Documents

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