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Sr. Marketing Manager

Sr. Marketing Manager

DowHouston, TX, United States
6 days ago
Job type
  • Permanent
Job description

At Dow, we believe in putting people first and we're passionate about delivering integrity, respect and safety to our customers, our employees and the planet.

Our people are at the heart of our solutions. They reflect the communities we live in and the world where we do business. Their diversity is our strength. We're a community of relentless problem solvers that offers the daily opportunity to contribute with your perspective, transform industries and shape the future. Our purpose is simple - to deliver a sustainable future for the world through science and collaboration. If you're looking for a challenge and meaningful role, you're in the right place.

Dow (NYSE : DOW) is one of the world's leading materials science companies, serving customers in high-growth markets such as packaging, infrastructure, mobility and consumer applications. Our global breadth, asset integration and scale, focused innovation, leading business positions and commitment to sustainability enable us to achieve profitable growth and help deliver a sustainable future. We operate manufacturing sites in 30 countries and employ approximately 36,000 people. Dow delivered sales of approximately $43 billion in 2024. References to Dow or the Company mean Dow Inc. and its subsidiaries. Learn more about us and our ambition to be the most innovative, customer-centric, inclusive and sustainable materials science company in the world by visiting www.dow.com.

  • This role is aligned to the Diamond Infrastructure Solutions ("Diamond Infra") company and will be seconded from Dow to Diamond Infrastructure Solutions until January 1, 2027. At that time, the role will become directly aligned to the Diamond Infrastructure Solutions Company.

About Diamond Infrastructure Solutions ( website )

Diamond Infrastructure Solutions is an infrastructure-focused company strategically located in the U.S. Gulf Coast - the heart of U.S. manufacturing . The company is comprised of ~2700 employees and contractors that are driven by a customer-first entrepreneurial mindset , offering expertise and turn-key services to more than 70 on-site and off-site customers across the U.S. Gulf Coast. The company is built upon the foundation of Dow's world-leading operational excellence to deliver best-in-class services and reliability.

Our vision is to be the trusted leader in delivering reliable, sustainable, and highly integrated infrastructure services to meet our customers' evolving needs . Our experienced team and extensive asset capabilities provide safe, reliable, and attractive services to support customer growth targets, while delivering bottom line growth.

Our People are the integral ingredient to our culture of employee ownership and excellence-driven core values. An unwavering focus on employee & asset safety and the generational impact to our environment & surrounding communities is critical. Together we will strategically deliver Focused Growth while positioning the organization to leverage industry megatrends for sustained success.

About you :

Diamond Infrastructure Solutions is seeking a strategic and results-driven Senior Marketing Manager to lead marketing efforts across our entire business and asset segments. This role has a preferred location of Houston, TX or Midland, MI. Will also consider other United States Diamond Infrastructure Solutions key sites (Freeport, Plaquemine, Seadrift, etc.)

This role is responsible for designing and executing market strategies that drive growth, enhance competitive positioning, and expand our presence across targeted end markets. The ideal candidate will bring deep expertise in market analysis, competitive intelligence, and strategic marketing execution, with a strong ability to translate insights into actionable growth initiatives.

Key Responsibilities :

Segment Strategy & Execution

  • Develop and deploy comprehensive marketing strategies for targeted infrastructure segments, including transportation, utilities, energy, midstream and industrial markets.
  • Lead market entry and expansion strategies utilizing existing, enhanced or new services offerings.
  • Align marketing initiatives with business development goals to maximize revenue and margin growth.

    • Market & Counterparty Analysis

  • Conduct detailed end-market analysis to identify growth opportunities, customer needs, and evolving trends.
  • Perform counterparty analysis to understand key stakeholders, decision-makers, and influencers across the value chain.
  • Collaborate with account and business development teams to refine targeting and engagement strategies.

    • Competitive Intelligence & Benchmarking

  • Lead competitive landscape assessments to identify threats, opportunities, and differentiation levers.
  • Benchmark Diamond's offerings against industry leaders to inform product positioning and innovation priorities.
  • Maintain a dynamic view of competitor activities, pricing strategies, and go-to-market models.

    • Market Participation Strategy

  • Design and implement market participation strategies that optimize channel mix, pricing models, and promotional tactics.
  • Evaluate and recommend strategic partnerships, alliances, and co-marketing opportunities.
  • Drive brand visibility and thought leadership in key industry forums and events.

    • Innovation & Capability Development

  • Manage the marketing innovation pipeline, identifying and championing new capabilities and tools.
  • Support digital transformation initiatives to enhance customer engagement and data-driven decision-making

    • Leadership & Coaching

  • Mentor and guide future junior marketers and marketing managers, fostering a culture of excellence and continuous learning.

    • Required Qualifications :

  • A minimum of a bachelor's degree or relevant military experience at or above a U.S. E6 ranking or Canadian Petty Officer 2nd Class or Sergeant.
  • 8+ years of relevant experience such as strategic marketing, preferably in infrastructure, industrial, or B2B sectors, etc.
  • Proven track record in market strategy development, competitive analysis, and business growth.
  • A minimum requirement for this U.S. based position is the ability to work legally in the United States. No visa sponsorship / support is available for this position, including for any type of U.S. permanent residency (green card) process.

    • Preferred Qualifications :

  • Masters of Business Administration
  • Degree preferred in Marketing, Business, or related field
  • Experience with digital marketing tools, CRM systems, and data analytics platforms.

    • Your Skills :

  • Communication : Professional communication, encompasses written, oral, visual and digital communication within a workplace context.
  • Marketing Plan Development : Market plan development is the process of defining the marketing goals, objectives, strategies, and tactics for a target market segment aligned to the organization's market and business strategies. This includes the 4P marketing mix (product, pricing, place / channels, promotion), sustainability strategy, projected lead / opportunity pipeline, and sales plan required to deliver regional or global business outcomes.
  • Market Analysis : A market analysis studies the attractiveness and the dynamics of a special market within a special industry. It is part of the industry analysis and thus in turn of the global environmental analysis. Through all of these analyses, the strengths, weaknesses, opportunities and threats (SWOT) of a company can be identified.
  • Business Acumen : Business acumen is keenness and quickness in understanding and dealing with a "business situation" in a manner that is likely to lead to a good outcome. Additionally, business acumen has emerged as a vehicle for improving financial performance and leadership development. Consequently, several different types of strategies have developed around improving business acumen.
  • Financial Acumen : Financial Acumen is a critical skill that refers to the ability to comprehend and apply financial knowledge and insights to make informed decisions. It's the understanding of the financial effects and relationships of various aspects of your business
  • Data-Driven Decision Making : Data-driven decision making is the process of making organizational decisions based on actual data rather than intuition or observation alone.

    • Additional notes :

  • This position does not offer relocation assistance
  • Role may include domestic travel between Diamond sites or customer locations

    • Benefits - What Dow offers you

    We invest in you.

    Dow invests in total rewards programs to help you manage all aspects of you : your pay, your health, your life, your future, and your career. You bring your background, talent, and perspective to work every day. Dow rewards that commitment by investing in your total wellbeing.

    Here are just a few highlights of what you would be offered as a Dow employee :

  • Equitable and market-competitive base pay and bonus opportunity across our global markets, along with locally relevant incentives.
  • Benefits and programs to support your physical, mental, financial, and social well-being, to help you get the care you need...when you need it.
  • Competitive retirement program that may include company-provided benefits, savings opportunities, financial planning, and educational resources to help you achieve your long term financial-goals.

    • Employee stock purchase programs (availability varies depending on location).

  • Student Debt Retirement Savings Match Program (U.S. only).

    • Dow will take the value of monthly student debt payments and apply them as if they are contributions to the Employees' Savings Plan (401(k)), helping employees reach the Company match.

  • Robust medical and life insurance packages that offer a variety of coverage options to meet your individual needs. Travel insurance is also available in certain countries / locations.
  • Opportunities to learn and grow through training and mentoring, work experiences, community involvement and team building.
  • Workplace culture empowering role-based flexibility to maximize personal productivity and balance personal needs.
  • Competitive yearly vacation allowance.
  • Paid time off for new parents (birthing and non-birthing, including adoptive and foster parents).
  • Paid time off to care for family members who are sick or injured.
  • Paid time off to support volunteering and Employee Resource Group's (ERG) participation.
  • Wellbeing Portal for all Dow employees, our one-stop shop to promote wellbeing, empowering employees to take ownership of their entire wellbeing journey.
  • On-site fitness facilities to help stay healthy and active (availability varies depending on location).
  • Employee discounts for online shopping, cinema tickets, gym memberships and more.
  • Additionally, some of our locations might offer :

    • Transportation allowance (availability varies depending on location)

  • Meal subsidiaries / vouchers (availability varies depending on location)
  • Carbon-neutral transportation incentives e.g. bike to work (availability varies depending on location)

    • Join our team, we can make a difference together.

    About Dow

    Dow (NYSE : DOW) is one of the world's leading materials science companies, serving customers in high-growth markets such as packaging, infrastructure, mobility and consumer applications. Our global breadth, asset integration and scale, focused innovation, leading business positions and commitment to sustainability enable us to achieve profitable growth and help deliver a sustainable future. We operate manufacturing sites in 30 countries and employ approximately 36,000 people. Dow delivered sales of approximately $43 billion in 2024. References to Dow or the Company mean Dow Inc. and its subsidiaries. Learn more about us and our ambition to be the most innovative, customer-centric, inclusive and sustainable materials science company in the world by visiting www.dow.com.

    As part of our dedication to inclusion, Dow is committed to equal opportunities in employment. We encourage every employee to bring their whole self to work each day to not only deliver more value, but also have a more fulfilling career. Further information regarding Dow's equal opportunities is available on www.dow.com.

    Dow is an Equal Employment Opportunity employer and is committed to providing opportunities without regard for race, color, religion, sex, including pregnancy, sexual orientation, or gender identity, national origin, age, disability and genetic information, including family medical history. We are also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may call us at 1-833-My Dow HR (833-693-6947) and select option 8.

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    Sr Marketing Manager • Houston, TX, United States