Product Marketing Director

Be among the first 25 applicants. Get AI‑powered advice on this job and more exclusive features. This range is provided by Mongoose. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$144,000.00/yr - $172,000.00/yr

At Mongoose, we believe every conversation matters. We’re on a mission to change lives by making conversation intelligence accessible to all in higher education. Our purpose? To move people forward. Whether it’s helping a student navigate their first semester, connecting alumni with meaningful opportunities, or ensuring parents feel informed and supported—our AI‑enabled platform drives compliant, empathetic, and impactful conversations that build trust and foster success campus‑wide.

We know that conversations aren’t just a feature—they’re the foundation of connection. That’s why we focus on delivering insights, relevance, empathy, scale, and trust in everything we do. At Mongoose, we’re transforming communication in higher ed because we believe reputation is a mutual responsibility, and the right insights fuel measurable outcomes.

Join us and be part of a team that’s making a real difference in education—one conversation at a time.

As the Director of Product Marketing, you’ll lead the strategy and storytelling that connect our product vision to customer outcomes. You’ll drive the positioning, messaging, and go‑to‑market strategy that fuels awareness, drives adoption, and accelerates revenue across the student lifecycle. In this role, you’ll play a critical part in improving win rates and driving revenue generation from both existing and new customers, ensuring our solutions clearly articulate the value Mongoose delivers.

This role sits at the intersection of Product, Sales, and Customer Success, serving as the connective tissue that ensures every launch lands with impact, every solution is understood, and every customer sees the value Mongoose brings to their institution. Over time, you’ll scale the function into a strategic growth engine—deepening our market insights, sharpening our narrative, and elevating how we influence buying decisions across higher ed.

What You’ll Do:

• Lead Product Positioning & Narrative: Develop clear, compelling, insight‑driven positioning and messaging that articulate who we are, the problems we solve, and the value we deliver across the student lifecycle.
• Drive Go‑To‑Market Strategy & Execution: Build and run end‑to‑end GTM motions for new products, features, and enhancements—partnering closely with Product, Sales, and Customer Success to ensure every launch is coordinated, impactful, and aligned with business priorities.
• Lead Lifecycle & Segment Strategy: Design and optimize full‑funnel programs that support awareness, adoption, expansion, and retention.
• Build High‑Impact Sales Enablement: Create messaging frameworks, competitive positioning, objection handling, pitch decks, battlecards, and training programs that empower Sales to tell a strong, consistent, value‑driven story.
• Fuel Customer Adoption & Expansion: Partner with Customer Success to deepen product understanding, drive adoption, strengthen health, and create compelling cross‑sell and up‑sell motions.
• Turn Insights Into Strategy: Bring structured insights on customer needs, competitive shifts, buying behavior, and market trends to inform product strategy and GTM prioritization.
• Elevate Mongoose’s Category Leadership: Shape our point of view on the future of student engagement and lead initiatives that strengthen our authority in the market.
• Collaborate Across the Company: Work hand‑in‑hand with Product, Sales, CS, Marketing, and Leadership to ensure alignment across roadmap, messaging, campaigns, and field enablement.

What You’ll Bring To The Table:

• A Strategic Product Marketer: Move seamlessly between big‑picture narrative and hands‑on execution, influencing buying decisions across the entire customer lifecycle.
• Customer Marketing Mindset: Craft stories, programs, and enablement that attract new institutions and deepen engagement, expansion, and advocacy.
• Product Marketing Expertise with Range: Lead positioning, messaging, and GTM strategy in a B2B SaaS environment.
• Strategic Storytelling & Narrative Craft: Translate insights, data, and product vision into stories that land and drive commercial outcomes.
• GTM Leadership & Cross‑Functional Partnership: Align teams around launches, build readiness plans, and equip the field to win.
• Customer Marketing that Drives Adoption, Expansion & Advocacy: Build strategies that deepen engagement and surface success stories.
• Sales Enablement that Moves Deals: Build battlecards, pitch decks, competitive briefs, and messaging guides that boost win rates and deal velocity.
• Insights‑Driven Decision Making: Gather and synthesize insights across the market, competitors, customers, and usage patterns.
• Builder’s Mindset & Operational Rigor: Build scalable systems that elevate product marketing across the organization.
• Leadership Through Influence: Communicate trust, navigate nuance, and foster alignment across teams.
• Curiosity & Commitment to Growth: Ask thoughtful questions, connect dots, and elevate your impact and the function as a whole.

Why You’ll Love It Here:

• Every conversation matters. Join a team passionate about making meaningful connections in higher education and changing lives through smarter communication.
• Over 4,000 teams across more than 950 higher education institutions partner with Mongoose to Make Every Message Count™.
• Our values define us, and we celebrate diversity in all its forms. If you don’t meet 100% of the qualifications listed but believe you can make an impact, we encourage you to apply.

Benefits:

• Comprehensive medical, dental, and vision coverage
• 401(k) with company match: 100% of the first 3% and 50% of the next 2%
• Flexible PTO & Competitive Leave Policies
• 13 paid holidays, plus a week off between Christmas and New Year’s
• Eligible for up to a 10% annual bonus based on company and individual performance

Seniority level: Not Applicable

Employment type: Full‑time

Job function: Marketing and Sales

Industries: Higher Education

At Mongoose, we believe that diversity drives innovation, and inclusion builds stronger teams. We are proud to be an equal opportunity employer and are committed to creating a workplace where everyone feels valued and empowered. We welcome applicants of all backgrounds, experiences, and perspectives, and we do not discriminate based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, veteran status or any other protected characteristic. If you need accommodations during the application process, please let us know—we’re here to help.

#J-18808-Ljbffr