Manager, Client Strategy
US (Remote)
About the Client Partnerships Team
The Client Partnership team leads the strategic and relationship side of our influencer marketing services agency throughout the lifecycle of an account at Collectivelyensuring our partnership with clients is successful, industry-leading and directly in support of our client's creator marketing ambitions.
This team is focused on cultivating and growing successful relationships with account stakeholders in our client community through best-in-class work and servicesdelivering strategic influencer marketing proposals / RFPs, industry-leading thought partnership and ongoing strategic direction throughout the lifecycle of our agency / client partnership to support brands in becoming more effective, innovative creator-centric marketers.
Responsibilities
This role leads the day-to-day account and strategy workflows for at least 1 and up to 5 brands, and plays a critical role in ensuring our creator marketing solutions and strategies are applied practically to our clients businesses.
The Manager of Client Strategy will report directly to a Director or Sr. Director of Account & Strategy Leadership, and be responsible for the following :
Program + Partnership Development (RFPs / Briefings)
- Lead the approach to proposal development or response to briefs at Collectively, including :
Digest and understand clients RFPs / briefs
Synthesize or draw on key trends and information from a variety of sources, including internal data, to inform conversations and RFP / Brief responsesProject manage responses cross-functionally start to finish :Ideate RFP response with your account leader including :Helping to brief and guide creative concepts in partnership with the creative team
Develop and articulate influencer campaign and creator strategies (via outlines & slides) based on RFP / Brief goals and that incorporates best practices or agency benchmarksCurating a range of influencer campaign or services from CollectivelyPresenting agency partnership / account management approachesConduct and synthesize relevant research & insights to shape strategy recommendationsBuilds and recommends budgets against plans / RFPsWorks with Operations + Leadership to finalize scopes and staff plans Q1 roll outEnsure historic account or agency-wide performance data and current trends / best practices are consideredProject manages specialized creative or analytical support for RFPs / Briefs as neededLeads the timeline of the response and coordinates pitch strategy with key leadership stakeholdersCoordinates and hosts briefings, preps materials and background for meetings with clients (agendas, cross-functional questions, follow ups)Leads client comms either directly or indirectly to support your Account LeaderExperiment with and prepare and present POVs / best practices for existing & emerging platforms : (i.e. podcasts, TikTok, etc.)Program Delivery (Campaigns, Servicing)
Setting the Production teams up for success from IKO through Wrap to ensure the "strategic threads"are maintained during account moments, including internal kick-offs, client kick-offs / discovery, client presentations, and wrapsSupports the strategic vision and goals of accounts in partnership with Director or Senior Director by providing guidance, contributions, and feedback on core deliverables :Assist Revenue Delivery team in responding to program and strategy shifts; helping to ensure projects aligned with client objectives and best practices, escalating challenges to leadership for inputIdentify opportunities to optimize / upsell or pivot based on performance, trends, or client needs, including development of new materials or workflows in partnership with leadershipFor Trend Marketing scopes, support or consult in the identification and alignment of trend spotting or social conversations on TikTok or Instagram that might be appropriate for clients to engage / brief creators onReporting & Analytics (Campaign Reports, Partnership Reports, QBRs)
Partner with the Analytics team to develop hypotheses for content performance and ensure set-up and early measurementDuring internal wrap development, responsible for shaping the story & narrative of program performance, assessing learnings to cultivate strategic insights for optimizations and evolutions, trends or learnings that drive more creator marketing programming through Collectively servicesEngage with your account leader on opportunities to translate learnings into longer-term relationship or revenue growthDevelop an understanding and fluency with creator paid media, brand lift studies and how those tactics help communicate the effectiveness of influencer marketingLeads / Hosts client reporting meetings, creating a warm and friendly environment and supporting IRL meeting dynamics (hosting) as needed if applicableRelationship Development & Client Service Modeling
Conducts regular 1 : 1s or 2 : 1s (virtual or IRL) with clients either independently or with your leader to build trust, confidence and partnership in agency relationshipBring a present and proactive eye to the working collaboration and dynamic between client and agency, spotting areas that feel off or clueing into client frustrations, experiences to surface to your account leaderHelp uncover what's working, what's notand supports plans of actions internally to evolve and service effectively, supporting your Account Leader on service satisfaction and retention activitiesSynthesizes and communicates feedback between client and broader Collectively contributors and stakeholdersMaintain up-to-date research on your brand accounts, including relevant trends, industries, competitors, and products, using a variety of research tools and social media consumption (platform content, social listening, press / journalism, community surveys, etc)Leverage findings in conversations to connect broader opportunities for brand / agency revenueRequirements
At least 3 years direct experience in influencer marketing at an agencyBoth left and right brain thinker, equally comfortable with data and creative thinkingIndependent, critical thinker; comfortable putting ideas backed by rationale and V1s out there, then getting steers from colleagues and clients to refine the workExceptional client servicing skills and instincts; loves to develop strong relationships with clientsStrong organization skills with attention to detail and excellent follow-throughGreat communication skillsboth internally and externally, written and verbalAbility to work efficiently across a variety of tasks and manage time appropriately for projectsThrives in the "undefined" and enjoys fast-changing, fast-paced working environmentsCollaborative working style with positive attitude and enthusiasm for making great work happen!Key Performance Indicators
Contributes exceptional and innovative work to assigned accounts by supporting our teams in delivering above & beyond client expectationsDemonstrates curiosity with a desire to learn from program data, collaborator content, industry trends and Collectively teammatesSelf-manages competing assignments and deadlinesGoes above and beyond to deliver great work by thinking outside our process and pushing deliverables to be even strongerExhibits a collaborative and solutions-focused approachDeftly navigates a variety of teams and personalities, creating a collaborative environment to foster great workRemains current on best practices and emerging trends (industry and cultural)Proactively seeks opportunities to improve client workConsistently supports and elevates strategy and thinking in key deliverables across client engagement phases to reflect best-in-class agency workBenefits & Team Member Experience
Medical, Dental & VisionSupplemental Insurances (Life Insurance, Commuter Benefits & Pet Insurance)401k MatchingMonthly Work From Home StipendRemote-FirstFlex FridaysStep Up Recognition ProgramCollectively Employee Resource Groups (ERGs)Virtual & In-Person EventsGenerous Allotment of Sick DaysBirthday Time OffPay
The pay range for this position is $78,000 to $96,000. Collectively takes into consideration a wide range of factors that are utilized in making compensation decisions including, but not limited to, skill sets, experience and training, qualifications and education, and other business and organizational needs.
