Associate Director, Media Buying & Planning (Paid Social)

ABOUT VAYNERMEDIA

VaynerMedia is a global integrated creative and media agency, built for today's consumers. As the Modern Agency of Record, it understands the nuances of today's attention landscape, empowering brands to win attention, drive relevance, and deliver business results. Founded in 2009, by Gary Vaynerchuk, the independently owned agency operates in 15 offices worldwide, including Amsterdam, Bangkok, Chicago, New Delhi, Kuala Lumpur, London, Los Angeles, Mexico City, Miami, New York, Tokyo, Toronto, Singapore, and Sydney. VaynerMedia is part of the VaynerX family of companies.

In A Nutshell :

The Associate Director, Media Buying & Planning is responsible for serving as the day to day leader inside our Media Department, mentoring and working closely with a unified media buying unit consisting of Media Analysts, Senior Media Analysts and Managers. You will be functioning as a trusted and respected leader within the organization and relied upon for high-level operations management, innovation, and client / partner relationships. You will report into a Director, Media, working closely with this individual, your buying teammates, as well as other core discipline team members (Data Analytics) as required to service your assigned clients’ goals.

What You’d Do :

Regularly meet with direct reports setting daily expectations, to ensure they’re tracking towards goals, providing strategic guidance, and running training sessions.

Act as client lead maintaining client relationships, acting on executional or strategic needs, presenting media plans and campaign results etc.

Ensure campaign performance is of the highest standard managing ongoing measurement against client KPI's, business objectives, and reporting on performance providing thought leadership on all media plans.

Create media plans, assist in presentation material creation, and provide strategic guidance on reporting calls with clients.

Ensure strategy, approach and direction meets (or exceeds) client expectations for any given campaign or initiative striving to be proactive vs. reactive with your approach to their businesses

Oversee finance processes monthly reviewing budget reports, media authorizations, and billing.

Partner with Director to deliver best-in-class media investment strategy and execution outputs, derived from industry insights and expertise.

Communicate information internally and externally managing deliverables between client, account, and analysts.

Establish internal policies and POVs on agency partnerships, the general digital media landscape, and current client business cases.

Collaborate across agency disciplines to craft best-in-class, holistic omnichannel media strategies rooted in driving tangible business outcomes for large brands

Actively consider new opportunities for key client(s), proactively recommending new tactics, partners, etc.

What you’ve Got :

A minimum 5 years of media buying experience working within paid social platforms

Experience working with Paid Search / Programmatic platforms is a plus

Any experience in the following is a plus :

MOAT / IAS / Double Verify

Nielsen / Millward Brown / Oracle Measurement

Experience leading and managing growing teams with the ability to clearly communicate team priorities and unify the team members around a common goal.

Strategic understanding of traditional, digital, and social-specific media planning & buying, along with the proper metrics of success and measurement opportunities.

Clear attention-to-detail and organizational excellence to ensure flawless delivery of planned strategies.

Act as a role model and embody a true leadership mentality : People-first mentality (We call this the “Honey Empire”), Inspire positivity and respect among employees, Ensure employees achieve attainable professional goals / hit demarcated growth.

Unsure if you meet the qualifications? We are always looking for talent which will continue to cultivate an inclusive and representative team that will enhance our perspectives, skill sets, background, and behaviors. We encourage those who are passionate about what we do to apply!

Exact compensation may vary based on skills, experience, and location.

Base Salary $105,000- $125,000

Employer-sponsored 401k with match

Medical, Dental, and vision coverage

Unlimited PTO

Caregiver (Parental) Leave

Health and Wellness benefits

Unsure if you meet the qualifications? We are always looking for talent which will continue to cultivate an inclusive and representative team that will enhance our perspectives, skill sets, background, and behaviors. We encourage those who are passionate about what we do to apply!

Exact compensation may vary based on skills, experience, and location.

Employer-sponsored 401k with match

Medical, Dental, and vision coverage

Unlimited PTO

Caregiver (Parental) Leave

Health and Wellness benefits

Base Salary

$105,000 — $125,000 USD