Senior Manager, Field Marketing

Field Marketing Manager

A position at White Cap isn't your ordinary job. You'll work in an exciting and diverse environment, meet interesting people, and have a variety of career opportunities.

The White Cap family is committed to Building Trust on Every Job. We do this by being deeply knowledgeable, fully capable, and always dependable, and our associates are the driving force behind this commitment.

Responsible for shaping and driving field marketing excellence across White Cap's North American footprint. Oversees a team of Field Marketing Managers and Senior Specialists, fosters a culture of ownership, innovation, and collaboration. Guides high-performing teams to create and implement localized marketing initiatives that enhance brand visibility, deepen customer engagement, and drive profitable growth.

Major Tasks, Responsibilities and Key Accountabilities

• Aligns regional marketing initiatives with national priorities and broader company objectives.
• Leads efforts to optimize operational processes, uncover new growth opportunities, and drive efficiencies that enhance marketing's impact across channels.
• With a focus on delivering a consistent omni-channel customer experience, partners with senior leadership to build consensus, design and execute pilot programs, and positions field marketing as a strategic amplifier of field and branch sales performance.
• Manage and develop a high-performance team by fostering ownership, accountability, and innovation. Provide strategic oversight and lead the direction for regional marketing initiatives that support regional sales growth, market expansion, and customer retention. Serves as a liaison between field marketing, regional leadership, and other functional teams to ensure consistent execution.
• Translate national marketing priorities into regionally tailored strategies, through collaboration with sales leadership, supplier partners, and cross-functional stakeholders and cultivate strong strategic partnerships to create joint customer marketing initiatives that maximize brand awareness and produce qualitative and quantitative measurable outcomes.
• Champion the integration of field marketing and field initiatives with White Cap's omni-channel strategy, ensuring consistent messaging and customer experience across physical, digital, and sales touchpoints. Collaborate with Digital, Content, and eCommerce teams to amplify and extend regional campaigns across digital platforms. Apply customer data and market insights to personalize and optimize marketing initiatives.
• Oversight of team participation in local trade shows, industry events, Association meetings, and other opportunities to ensure White Cap presence is well-coordinated and optimized for brand impact and return on investment.
• Establish KPI's, OKR's and other success metrics to evaluate regional marketing effectiveness and ROI across regions. Use data and field insights to monitor performance and guide strategic decisions.
• Implement process improvements to enhance team performance, streamlined execution, and support scalable growth.

Nature and Scope

Work Environment

Education and Experience

Preferred Qualifications

This position may be remote, or hybrid based on location. Eligible candidates residing in the greater Atlanta area will be asked when available to work two days a week in our Doraville, GA Field Support Center.

If you're looking to play a role in building America, consider one of our open opportunities. We can't wait to meet you.