The Director of Content will serve as the External Relations department lead for all digital content, with a large focus on attendance and revenue growth, be responsible for the direction and growth of The University of Tulsa brand and will manage the main athletic social media outlets.
Essential Functions (Responsibilities) :
Graphic Design
- In-House Materials – team collateral materials including but not limited to yearly schedule poster, game day graphics, award graphics, templates for team use, camp brochures, stationary, internal documents, etc., will use working knowledge of the printing process, digital photography, videography, and techniques for use in motion graphics; supervises creative photo shoots of players.
- Develops graphic design collateral for external units to utilize for digital and printed purposes. Collateral will be expected to grow the visibility and brand for The University of Tulsa athletic program.
Social Media
Manages and directs content for the main athletic social media sites including the creation and implementation of yearly social media strategies and plans for Facebook, Instagram, Twitter.Works with the external staff to ensure that content is regularly updated on the department’s main social media accounts, while regularly engaging with fans on social media.Willingness to help athletes navigate branding and image on their personal social media to help with their NIL initiatives and growth on social.Develop and execute comprehensive short- and long-term content strategies and social media calendars aligned with brand goals; oversee planning, ideation, and scheduling across platforms to ensure consistent messaging, timely execution, and audience engagement.Photography / Videography
Ability to work a camera to capture the team and staff in both on-campus and community events that will tell the story of the Tulsa Athletics.Willingness to work with others on staff to ensure every sport is accounted for from a creative point of view throughout each week.Willingness to run teams through a photoshoot each year to have a direct reflection of what you need for graphics and other content to use throughout the season.Game Day
Sets the direction of storytelling each game with a thought-out shot list for the rest of the creative staff to follow and execute.Captures and collects content during games to use as resources for recruiting, marketing, and coaching staff materials from the beginning of the day to after the game.Performs other duties as needed / assigned.Special Job Dimensions :
Work requires working with highly sensitive or confidential information.
Note : The essential job functions and associated qualifications contained in this document describe the general nature and level of the work performed. They are not intended to represent an exhaustive listing or be inclusive of all aspects of the job. The tasks and procedures involved in the performance of the essential job functions may vary from day-to-day. Major changes in areas of responsibility may occur, as directed by management, and will require revision of this job description.
Required Qualifications
Strong knowledge of social media platforms and trends; exceptional design, communication, and social media analytical skills; proven ability to develop an effective social media design plan to achieve goals.Strong work ethic, self-starter; strong attention to detail and communication (written / verbal) skills.Ability to build and maintain social content calendar and communicate / collaborate with cross-functional groups to complete responsibilities.Knowledge of current social and digital media trends and specifications.The ability to train and manage our pathways students, providing clear direction, delegate tasks, and ensuring quality and timely completion of assignments while fostering a positive and personal learning environment.Able to work some evening and weekend hours and travel with teams, when needed.Preferred Qualifications
Physical Demands
Mobility : Ability to move around athletic facilities, including stadiums, gyms, and fields. This may involve walking long distances, climbing stairs, or standing for extended periods.Lifting / Carrying : Occasionally lifting or carrying equipment such as cameras, tripods, or promotional materials (typically up to 20–30 lbs).Dexterity : Frequent use of hands and fingers for operating cameras, editing equipment, and computers.Visual and Auditory Acuity : Good vision and hearing are essential for capturing and editing content, monitoring events, and communicating effectively.Environmental Tolerance : Willingness to work in various weather conditions (heat, cold, rain) during outdoor sports events.Fast-paced and dynamic : Often requires quick decision-making and adaptability during live events.Extended hours : May include evenings, weekends, and holidays depending on game schedules and content deadlines.Travel : Some roles may require travel with teams or to cover events off-site.EEO Statement
The University of Tulsa seeks to recruit and retain talented students, faculty, and staff from diverse backgrounds. The University of Tulsa is an affirmative action / equal opportunity employer and encourages qualified candidates across all group demographics to apply. The University does not discriminate on the basis of personal status or group characteristic including, but not limited to race, color, religion, national or ethnic origin, age, sex, disability, veteran status, sexual orientation, gender identity or expression, genetic information, ancestry, or marital status. The University of Tulsa is an Equal Opportunity Employer including Disability / Veteran.
#J-18808-Ljbffr