Marketing Coordinator

Position Title & Department :

Marketing Coordinator; Professional and Continuing Education

Posting #

5408

Department Description :

The University of San Diegos Division of Professional and Continuing Education (PCE) offers a robust portfolio of courses and programs needed by aspiring professionals that evolve in response to their professional development in the fields of business education and health care.

PCE nurtures key partnerships on the local national and international level to better serve working professionals who seek to enhance or build their careers as well as with their employers to help achieve their highest value and potential.

University Description :

The University of San Diego an engaged and contemporary Catholic institution was founded by the Diocese of San Diego and the Society of the Sacred Heart in 1949. Governed by an independent board of trustees since 1972 USD remains committed to a liberal arts education grounded in the Catholic intellectual tradition and the pursuit of truth goodness and beauty. Inspired by this centuries old tradition of Catholic higher education the University welcomes people of all faith traditions and any or no religious background. The future success of USD relies on the contributions of those who seek to foster the development of engaged global citizens and an earnest confrontation of humanitys urgent challenges.

Detailed Description :

The Marketing Coordinator under direction of the Marketing Director and / or the Senior Marketing Manager provides second-level support marketing efforts for Professional and Continuing Educations degree programs to : support the execution of marketing campaigns that generate qualified leads for target programs; positively impact the fiscal performance; and assists efforts to nurture leads and increase addition the Marketing Coordinator assists in the creation of research documents reports and content; coordinates projects; supports and monitors consistent branding and positioning for existing programs and those targeted for launch; and monitors the production of comprehensive and multi-channeled marketing and communications campaigns with the goal of generating leads and increasing student enrollments and revenue. Must have excellent writing spelling grammar. Proven ability to anticipate needs and take initiative.

Duties and Responsibilities :

Assist the Marketing Director and / or Senior Marketing Manager in the development implementation and execution of an integrated marketing and communications strategy including but not limited to :

• Implementation of program-specific multi-channeled digital marketing and communication plans for degree programs including : website maintenance email marketing social media organic search and PPC activities.
• Assists in all promotional print television Web radio advertising social media and direct mail marketing of programs / courses assigned and assists withbooking of media career and educational portals print broadcast trade shows and referral development.
• Support the Marketing Director and / or Senior Marketing Manager to define keywords audience profile write content and position programs for pay-per-click (PPC) search engine optimization (SEO) and online education directories (OEDs).
• Coordinate with external vendors including designers printers marketing services and mail processing to develop and execute jobs such as collateral items HTML email website and landing pages direct mail print etc.
• Implement email marketing initiatives including message development copywriting design image selection creating / testing HTML and developing corresponding landing page.
• Supports the Marketing Director and / or the Senior Marketing Manager with the delivery of a high-converting (lead-to-student) stream of inquiries from the most cost effective lead sources.
• Supports the processing of marketing-related contracts and invoices.

Monitor track and report on marketing campaigns and program activities including but not limited to :

Assist the Marketing Director and / or the Senior Marketing Manager with student retention efforts program development and the launch of new degree programs including but not limited to :

General duties (as needed) :

Special Conditions of Employment :

Background check : Successful completion of a pre-employment background check.

Degree Verification Requirement : Persons offered employment in this position will be required to provide official education transcripts for degree verification purposes.

Job Requirements :

Minimum Qualifications :

Performance Expectations- Knowledge Skills andAbilities :

Posting Salary :

$23.45 - $26.72 per hour; Excellent Benefits

The University of San Diego offers a very competitive benefits package including; medical dental vision a retirement contribution given to you by the University and access to on-campus Fitness Centers. Please visit the benefits section of our website to view all of the perks and benefits that USD has to offer. USD : Human Resources : Benefits

The salary range provided in this posting reflects what we reasonably expect to pay for this position. Actual compensation offered or earned is dependent on experience education and other factors including departmental budget.

Special Application Instructions :

Resume and Cover Letter Required

Click the Apply Now button to complete our online addition please upload a cover letter and resume to your application profile for the hiring managers review. If you have any questions or difficulties please contact the Employment Services Team at

Additional Details :

Hours : 37.5 hours per week

Closing date : Open until filled

Note : External job postings will be up for at least three days. After that time applications will be reviewed by the hiring manager / committee throughout the posting period. A candidate may be selected at any time which could then close this posting on a date earlier than listed.

The University of San Diego is a smoking and tobacco-free campus. For more information visit Experience :

IC

Key Skills

Graphic Design,Marketing,MailChimp,Microsoft Publisher,Adobe Creative Suite,Constant Contact,Email Marketing,Adobe Photoshop,Social Media Management,Adobe Illustrator,Wordpress,Adobe Indesign

Employment Type : Full-Time

Experience : years

Vacancy : 1

Hourly Salary Salary : 23 - 26