Director of Performance Analytics

A company is looking for a Director, Performance Analytics to optimize marketing performance across multi-channel B2B programs.

Key Responsibilities

Serve as a senior client representative for performance analysis, providing measurement recommendations and troubleshooting as needed

Develop measurement frameworks aligned with campaign and business objectives in collaboration with Demand Strategy and Media teams

Lead the interpretation of campaign performance data to identify insights and guide optimization strategies

Qualifications

8+ years of experience in marketing strategy, analytics, or performance measurement, preferably in an agency or B2B setting

Proven expertise in multi-channel marketing performance management

Strong knowledge of measurement frameworks, KPI development, and campaign optimization

Experience with data validation and reporting infrastructure in collaboration with technical teams

Experience managing teams and balancing project assignments