Talent.com
Director, Marketing Operations
Director, Marketing OperationsLumivero • United, WV, US
No longer accepting applications
Director, Marketing Operations

Director, Marketing Operations

Lumivero • United, WV, US
13 days ago
Job type
  • Full-time
Job description

Job Description

Job Description

Join a Global Team Making a Lasting Impact with Lumivero

Are you ready to be part of a team that’s changing the world? At Lumivero, we develop powerful data-intelligence software that empowers users to answer their most pressing questions. Our trusted research, decision-making, and organizational tools help academic and corporate professionals create impactful insights from their most complex data – enabling them to work more efficiently and make informed, confident decisions.

About the Role :

Lumivero seeks a strategic Director of Marketing Operations to optimize our global marketing technology infrastructure, data-driven processes, and cross-functional alignment. This role combines technical mastery of marketing systems with leadership in data operations, customer journey, lifecycle management, and analytics to support our mission of transforming complex data into actionable insights. As the technological backbone of our marketing organization, you will ensure seamless integration between our MarTech stack and our GTM strategies.

Key Responsibilities

Marketing technology architecture & systems

  • Own the end-to-end marketing technology stack, including multiple instances of marketing automation platforms such as Marketo, Salesforce, and related CRM and analytics tools.
  • Architect integrations between marketing automation systems and demand generation platforms to enable insights-driven campaign execution and seamless data flow. Lead audits of all platform instances to eliminate redundancy, ensure data consistency, and enhance capabilities.
  • Oversee the administration, governance, and optimization of these platforms to support both centralized and localized marketing efforts, ensuring scalability, security, and best-in-class performance across all business channels and segments
  • Act as the Marketing lead and primary point of contact for systems projects, migrations, and integrations

Data operations, analytics, and reporting infrastructure

  • Implement automated data cleansing workflows to ensure high standards of data quality and accuracy, minimizing errors, inconsistencies, and duplicates across all records. Regularly validate and audit data to maintain integrity and reliability, supporting precise segmentation and effective campaign execution
  • Oversee the development and maintenance of analytics and reporting infrastructure, including the creation of dynamic dashboards and comprehensive reports that measure campaign performance, track key marketing metrics, and provide actionable insights to stakeholders
  • Ensure that analytics tools and processes support both real-time and historical analysis, enabling data-driven decision-making and continuous optimization of marketing efforts.
  • Lead lifecycle management and optimization

  • Oversee the end-to-end lead lifecycle process, including lead scoring optimization and real-time lead routing using dynamic assignment rules based on geography, industry, account ownership, and engagement level.
  • Set and monitor service level agreements (SLAs) to ensure timely follow-up and maximize conversion potential, while continuously analyzing routing outcomes to optimize efficiency and effectiveness
  • Collaborate with analytics teams to track, report, and analyze lead flow, conversion rates, and pipeline contribution, using these insights to inform ongoing improvements to lead management processes and overall marketing performance
  • Customer journey architecture and management

  • Map and analyze multi-year customer journeys by identifying and documenting all key touchpoints, milestones, and interactions across the entire lifecycle—from initial engagement through onboarding, renewal, and advocacy
  • Build, maintain, and continuously update dynamic customer and prospect lists using real-time segmentation criteria such as demographics, behaviors, engagement levels, and purchase history that can be leveraged across the marketing team.
  • Regularly analyze data to identify opportunities for improved engagement, conversion, retention, and upsell at every phase of the customer journey. Collaborate with cross-functional teams to translate these insights into actionable strategies—such as content personalization, channel optimization, and campaign timing—that enhance marketing effectiveness for each customer segment.
  • Continuously monitor and report on the performance of customer cohorts and journey stages, using analytics to uncover friction points and inform ongoing optimization efforts. Proactively recommend customer experience, ensuring that strategies remain aligned with evolving customer needs and business objectives throughout the entire lifecycle.
  • Required Skills and Experience

  • 7–10+ years in Marketing Ops, RevOps, or GTM Strategy roles in B2B SaaS.
  • Proven success leading cross-functional initiatives across marketing and sales.
  • Deep understanding of lead flow, demand generation, and SDR processes.
  • Strong experience with Salesforce, Marketo, and related GTM tools.
  • Strategic thinker who can operate at both detailed and executive levels.
  • Experience leading experimental or automation-focused projects.
  • Skilled communicator with a track record of influence across GTM leadership.
  • Comfort operating in a fast-paced, matrixed environment with global reach.
  • Good attitude and a positive mindset – must be awesome to apply.
  • Benefits

  • Annual base salary is up to $150,000 depending on qualifications.
  • An annual performance-based bonus to recognize personal excellence.
  • Annual tech stipend to get what you need to do your best work.
  • Flexible remote first work environment and a diverse, global team.
  • Opportunities for career advancement as Lumivero grows.
  • Help Transform Our World with Powerful Insights – Join Our Team!

    At Lumivero, we believe in the power of research and informed problem-solving. Our data-intelligence software helps professionals in academia and business collect, organize, and analyze structured and unstructured data to identify risks, opportunities, themes, and patterns. Lumivero empowers them to do it all smarter, better, and faster!

    Our diverse, global team is made up of experts in their fields and dedicated professionals building best-in-field software. We’re passionate about the customers we serve, the products we create, and the problems we solve.

    Lumivero is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, disability, sex, sexual orientation, gender identity, or national origin. Nothing in this job posting should be construed as an offer or guarantee of employment.

    Lumivero is an E-Verify Employer. You can review the E-Verify Poster.  Lumivero is committed to supporting individuals requiring accommodation in the application process.

    Create a job alert for this search

    Marketing Director • United, WV, US

    Related jobs
    Director of Strategic Portfolio Operations

    Director of Strategic Portfolio Operations

    West Virginia Staffing • Charleston, WV, US
    Full-time
    Director of Strategic Portfolio Operations.We are igniting business growth by connecting people, data and applications quickly, securely, and effortlessly. Together, we are building a culture and c...Show more
    Last updated: 1 day ago • Promoted
    Director of Revenue Operations

    Director of Revenue Operations

    Curri • United, WV, US
    Full-time
    At Curri, we're not just building a logistics platform; we're redefining an industry.We've scaled from a startup to a rapidly growing company, and now we need a Director of Revenue Oper...Show more
    Last updated: 13 days ago • Promoted
    Associate Director, Consumer Marketing

    Associate Director, Consumer Marketing

    West Virginia Staffing • Charleston, WV, US
    Full-time
    Associate Director, Consumer Marketing.Japan with key operations in the U.Canada (Sumitomo Pharma Canada, Inc.Europe (Sumitomo Pharma Switzerland GmbH) focused on addressing patient needs in oncolo...Show more
    Last updated: 1 day ago • Promoted
    Senior Manager Project Management, Marketing Operations PMO

    Senior Manager Project Management, Marketing Operations PMO

    USA Jobs • Charleston, WV, US
    Full-time
    Senior Manager, Marketing Operations Pmo.We are igniting business growth by connecting people, data and applications - quickly, securely, and effortlessly. Together, we are building a culture and co...Show more
    Last updated: 1 day ago • Promoted
    Senior Director, Field Marketing

    Senior Director, Field Marketing

    Deputy • United, WV, US
    Full-time
    Deputy is a global SaaS remote-first workforce management company with hubs in Sydney, Melbourne, San Francisco and London, plus team members working remotely across the United States.We are backed...Show more
    Last updated: 13 days ago • Promoted
    Director, Product Marketing

    Director, Product Marketing

    Luxury Presence • United, WV, US
    Full-time
    Our award-winning websites, cutting-edge marketing solutions, and AI-powered mobile platform empower real estate professionals to grow their business, operate more efficiently, and deliver exceptio...Show more
    Last updated: 8 days ago • Promoted
    Director, Corporate Marketing

    Director, Corporate Marketing

    Teleport • United, WV, US
    Full-time
    We help companies stay secure while moving fast.Built by engineers for engineers, The Teleport Access Platform delivers on-demand, least privileged access to infrastructure based on cryptographic i...Show more
    Last updated: 13 days ago • Promoted
    Base Ads Marketing Operations Manager, US

    Base Ads Marketing Operations Manager, US

    West Virginia Staffing • Charleston, WV, US
    Full-time
    Base is planning to bring a million developers and a billion users onchain.We need your help to make that happen.The Opportunity We're looking for a Marketing Operations Manager to join our Base Ad...Show more
    Last updated: 1 day ago • Promoted
    Marketing Innovation Director

    Marketing Innovation Director

    airSlate • United, WV, US
    Full-time
    Slate is a global SaaS technology company that develops no-code workflow automation, electronic signature, and document management solutions. Now, pdfFiller, DocHub, airSlate WorkFlow, Instapage, an...Show more
    Last updated: 12 days ago • Promoted
    Director, Product Marketing

    Director, Product Marketing

    Anchorage Digital • United, WV, US
    Full-time
    At Anchorage Digital, we are building the world’s most advanced digital asset platform for institutions to participate in crypto. Anchorage Digital is a crypto platform that enables institutio...Show more
    Last updated: 13 days ago • Promoted
    Director of Brand Partnerships (Remote)

    Director of Brand Partnerships (Remote)

    charity : water • United, WV, US
    Remote
    Full-time
    Brand partnership Development, Cultivation and Stewardship, Team Management, Fundraising, Brand Building.At this time, we are only considering candidates who are eligible to work in the United Stat...Show more
    Last updated: 13 days ago • Promoted
    Marketing Director

    Marketing Director

    PSI CRO • United, WV, US
    Full-time
    PSI is a leading Contract Research Organization (CRO) with 30 years of experience in the clinical research industry.Headquartered in Switzerland, PSI is a privately owned, full-service CRO with a g...Show more
    Last updated: 7 days ago • Promoted
    Marketing Technology Director

    Marketing Technology Director

    West Virginia Staffing • Charleston, WV, US
    Full-time
    By joining Sedgwick, you'll be part of something truly meaningful.It's what our 33,000 colleagues do every day for people around the world who are facing the unexpected. We invite you to grow your c...Show more
    Last updated: 1 day ago • Promoted
    Director, Global Marketing Nephrology & Immunology

    Director, Global Marketing Nephrology & Immunology

    West Virginia Staffing • Charleston, WV, US
    Full-time
    Director Of Global Marketing (Nephrology & Immunology).As the Director of Global Marketing (Nephrology & Immunology), you will transform science into strategy by driving global brand strategy, infl...Show more
    Last updated: 1 day ago • Promoted
    Director of Product Marketing, Enterprise Imaging

    Director of Product Marketing, Enterprise Imaging

    West Virginia Staffing • Charleston, WV, US
    Full-time
    Director Of Product Marketing, Enterprise Imaging.The Director of Product Marketing, Enterprise Imaging manages our go to market strategy and needs for portfolio of products we sell into the Enterp...Show more
    Last updated: 1 day ago • Promoted
    Lifecycle Marketing Manager

    Lifecycle Marketing Manager

    Petvisor • United, WV, US
    Full-time
    PetDesk is looking for a Lifecycle Marketing Manager to own the strategy and execution of lifecycle campaigns that move veterinary clinics through our funnel—acquisition → onboarding &ra...Show more
    Last updated: 13 days ago • Promoted
    Business Strategy Director, Operations & Projects

    Business Strategy Director, Operations & Projects

    The Voleon Group • United, WV, US
    Full-time
    Voleon is a technology company that applies state-of-the-art AI and machine learning techniques to real-world problems in finance. For nearly two decades, we have led our industry and worked at the ...Show more
    Last updated: 13 days ago • Promoted
    Marketing Manager, Engagement & Retention (Lifecycle Marketing)

    Marketing Manager, Engagement & Retention (Lifecycle Marketing)

    Cents • United, WV, US
    Full-time
    Want to be a part of a team revolutionizing and leading an entire industry with no real competition? The laundry industry is a $40+ billion dollar market, and the Cents platform is making it easier...Show more
    Last updated: 13 days ago • Promoted