Influencer Strategist - Contract

Join to apply for the Influencer Strategist - Contract role at Indie Consulting

About Indie

Indie Consulting is a dynamic marketing partner dedicated to delivering best-in-class strategic marketing solutions for our clients. Our fractional resourcing team embodies our culture and values while seamlessly integrating into client environments. Our team is versatile, proactive, and committed to delivering exceptional results.

The Role

Indie Consulting is searching for an experienced Influencer Strategist to lead the strategic development and optimization of influencer marketing programs for a leading global beauty client. This role will collaborate with cross-functional partners, agencies, and client teams to deliver best-in-class influencer strategies that blend creative storytelling, cultural insight, and measurable business impact.

Key Responsibilities

• Lead the development and execution of an elevated, strategically aligned influencer marketing program that drives growth, brand relevance, and cultural impact.
• Establish and align on key KPIs for influencer campaigns, ensuring clarity of objectives across awareness, engagement, and conversion goals.
• Develop and present comprehensive influencer program plans outlining campaign priorities, agency briefs, ways of working, and optimization strategies.
• Collaborate with internal client teams and agency partners to implement influencer programs across multiple brand categories.
• Identify and pursue opportunities to innovate within influencer marketing, staying ahead of platform evolution, algorithm changes, and emerging creator trends on channels such as TikTok, Meta, and YouTube.
• Lead the development and management of a multi-tiered, always-on influencer strategy that leverages data and insights to inform creative tactics and performance optimizations.
• Ensure seamless execution of influencer content across digital platforms, prioritizing engagement and conversion-driving initiatives while maintaining brand integrity and compliance.
• Build, maintain, and refine systems for tracking and measuring both earned and paid influencer ROI, delivering consistent performance insights to internal and external stakeholders.
• Partner cross-functionally to align influencer strategy with broader marketing, social, and communications objectives.
• Serve as a strategic advisor to client and agency partners, providing recommendations for continuous improvement, innovation, and impact.

Requirements

Why Join Indie

Contract Details

Seniority level

Mid-Senior level

Employment type

Contract

Job function

Other

Industries

Marketing Services

J-18808-Ljbffr