Product Manager II

Job Description

Job Description : \n\nJOB DESCRIPTION Job Title : Product Manager II Department : Product & Engineering Reports To : Manager of Product FLSA Status : Exempt Compensation Base Range : $95,000 - $115,000 Annually WHO WE ARE : REP designs world-class, innovative gym equipment that is sold around the world, and we are now expanding into apparel, supplements, athletes, and events. REP was established in 2012 by two brothers who shared a deep passion for fitness. From our humble beginnings of selling bumper plates out of a small garage, REP has experienced remarkable growth, now occupying over 300,000+ square feet of office and distribution space in the USA and internationally. With a dedicated team of over 180+ fitness enthusiasts, our mission is to "Improve Lives by Sharing our Passion for Strength." Our commitment to innovation, customer service, and value sets us apart. We believe in building a culture centered around fitness, so we specialize in outfitting home gyms, commercial gyms, and strength and conditioning facilities. Our dedication to excellence has been recognized many times - as one of Inc. 5000's fastest-growing private companies; as Newsweek's Reader's Choice Best Exercise Equipment Brand; and as the most popular brand in the home gym market (with cost in mind) by Garage Gym Experiment. From Men's Health to Self.com, Garage Gym Reviews, and Men's Journal, REP's products are consistently named the best in their class. We also boast impressive partnerships, such as providing F45's functional racks worldwide. Our team works out together, and we regularly invite fitness superstars to join us. We organize fun challenges to test our limits - and the limits of our equipment. At REP, we continue to grow and bring new opportunities for those who want to be a part of a winning team. We firmly believe that being surrounded by like-minded individuals fuels creative energy and fosters a fun and collaborative work environment. This role is based in our state-of-the-art headquarters with a bright, spacious, shared workspace; scenic views of the Rocky Mountains; and a kitchen always stocked with healthy snacks, protein powder, and coffee. This is an onsite role and does require you to be in the office 5 days a week. OUR CORE VALUES : Think Like a Customer - We empathize with our customers; understand the 'why' behind every decision we make Progress not Perfection - We don't let perfect get in the way of good; we are better today than we were yesterday Positive Attitude - Be a glass half-full kind of person and remember to have fun Teamwork without Ego - We put the team above ourselves; we only win together Take Initiative - We drive momentum; if there is an opportunity to make us better, we want to hear it. WHAT'S IN IT FOR YOU : Our commitment to quality and transparency applies not only to our products, but to our people. We are focused on creating a fun, exciting, collaborative space that's centered around health and well-being. We empower everyone on our team to take control of their careers and balance their work and life in a modern, fast-paced environment. We offer an exceptional compensation package which includes : DAY ONE BENEFITS!Medical, Dental, Vision (Competitive Benefits Packages Offered) Health Savings Account (HSA) with employer contributions Flexible Spending Account (FSA) options LTD / STD, Life and AD&D (100% premiums covered by REP) 401k and Roth options with employer match up to 4% Employee Assistance Program (EAP) RECHARGE YOURSELF!4 weeks of PTO accrued during your first year 48 hours of sick leave annually 7 paid company holidays with an additional floating holidayPaid Parental leave starting day 1 Birthday - Paid day off PUMPED-UP PERKS!Unique bonus structure that rewards exceptional individual performance as well as company-wide performance Full access to employee gym Employee discount on REP equipment and apparel Daily snacks and drinks provided by REP (for onsite employees) 'Fitness' casual attire Company and team building events Professional growth and development within the organization LIFE-WORK balance ABOUT THE ROLE : The Product Manager II plays a critical role in leading REP's product strategy along with driving the development, launch, and lifecycle management of products across multiple strength product lines. They will own the Product Development Lifecycle from ideation through post-launch performance evaluation, ensuring alignment with REP's strategic goals and delivering innovative, high-quality products to market. In this role, Product Manager II will identify market opportunities, define product requirements, and bridge the gap between technical feasibility and customer needs. They will collaborate cross-functionally with engineering, marketing, and supply chain teams to bring innovative products to market, while always advocating for the best possible product. Success in this role requires a balance of strategic vision, technical expertise, and customer insight. Product Manager II must have the ability to motivate and challenge other teams while confidently navigating difficult trade-offs when making product decisions. As a key leader in the organization, this individual will influence major business decisions and contribute to REP's long-term growth.

• All applicants will be required to submit a portfolio showcasing examples of their work for consideration. ESSENTIAL FUNCTIONS : Focused on but not limited to : Product Expertise : Be a subject matter expert on REP's products, industry trends, and customer needs. Product Strategy & Roadmap : Lead the product strategy and roadmap execution across multiple product categories, ensuring alignment with business objectives and customer needs.Market Research & Competitive Analysis : Identify industry leading products, conduct in-depth market research, analyze customer feedback, and monitor industry trends to identify opportunities for innovation and differentiation.Product Scope : Develop Market Requirements Documents (MRDs) that outline product specifications & requirements, competitive benchmarking, cost analysis, packaging, and key features. Product Definition : Clearly define "the why" behind each product and confidently communicate product value in a way that resonates with both internal teams and customers. Work closely with marketing and creative teams to ensure messaging aligns with the product's core benefits and differentiators.Translate Technical Decisions : Bridge the gap between engineering and marketing by explaining technical product aspects in a way that is meaningful and useful for marketing asset creation. Ensure the marketing team has the right information to highlight key product innovations, performance benefits, and competitive advantages.Technical Collaboration : Challenge and collaborate with the engineering team to push for innovative solutions while maintaining an understanding of feasibility. Advocate for the best possible product by balancing technical constraints, business goals, and customer needs. Know when to push for "hard" but achievable solutions versus recognizing true technical limitations.Cross-Functional Leadership : Influence and lead across the organization to bring products to market successfully and on time. Confidently advocate for product excellence, even when it requires difficult conversations or challenging decisions.Project & Process Management : Collaborate with project managers to ensure key milestones are met from concept through launch while identifying and implementing opportunities to optimize product development processes.Customer Insights & Testing : Lead and scale product testing efforts, gathering feedback from internal and external user groups to refine designs.Product Lifecycle Management : Monitor post-launch product performance, drive improvements, and manage updates or end-of-life strategies. Conduct customer surveys to assess post-purchase experience.Product Cost Analysis : Perform margin analysis on both new and existing SKUs and implement pricing, packaging, and product improvements to optimize profitability.KPI Reporting : Track, report, and be responsible for setting key performance metrics, including new product revenue and other departmental goals.NPI Budgeting & Planning : Own the development of the annual product roadmap with launch timelines and projected revenue for new products.Stakeholder Communication : Own key product meetings, including gate reviews, design reviews, marketing kickoffs, 30-day success reviews, and change control meetings, often involving senior leadership.Product Launch Support : Act as the primary point of contact for new product launches, ensuring smooth execution and internal alignment surrounding product pricing and initial order quantities. Post-Launch Analysis : Lead 30-day review meetings to assess sales performance (forecast vs. reality), margin impact, competitor response, and customer feedback. WHAT YOU WILL BRING / QUALIFICATIONS : To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and / or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.Proven ability to drive product strategy, execute complex projects, and influence decision-making across multiple functions. Ownership of product management processes and initiatives, with the ability to identify inefficiencies and implement improvements that enhance REP's product development and execution.Strong analytical skills with the ability to interpret data and customer insights to drive strategic decision-making.Ability to translate complex technical details into clear, impactful messaging for marketing, sales, and customer education.Proven ability to challenge engineering teams and navigate technical feasibility discussions, advocating for the best possible product while balancing constraints and business goals.The initiative to identify process gaps, act, and scale best practices across the entire team. Excellent communication and collaboration skills, with the ability to work effectively across engineering, marketing, supply chain, and senior leadership teams.Deep understanding of engineering, manufacturing, supply chain, and marketing processes to optimize product development and launch execution.Experience leading cross-functional teams through complex decision-making, ensuring alignment on product vision, customer needs, and launch strategy.Desire to mentor, train, and develop product analysts and product managers, fostering a culture of growth and continuous improvement.Interest in fitness with a passion for strength and conditioning equipment. SUPERVISORY RESPONSIBILITIES : Assigns, trains, schedules or oversees work of others.You may be expected to work on your own projects while having up to 3 direct reports of varying Product Manager / Analyst roles. EDUCATION AND / OR EXPERIENCE : Bachelor's degree (B. A.) from four-year college or university. Masters preferred. At least 5 years of related Product management experience in the fitness industry, consumer goods, retail, or related industry. Product Management Certification is a plus. Experience managing end-to-end product development from ideation to launch, with a track record of delivering successful product launches. CORE COMPETENCIES : Action Oriented - Taking on new opportunities and tough challenges with a sense of urgency, high energy and enthusiasm. Resourcefulness - Securing and deploying resources effectively and efficiently. Collaborates - Building partnerships and working collaboratively with others to meet shared objectives. Self-Development - Actively seeking new ways to grow and be challenged using both formal and informal development channels. Manages Ambiguity - Operating effectively, even when things are not certain, or the way forward is not clear. Optimizes Work Processes - Knowing the most effective and efficient processes to get things done, with a focus on continuous improvement. Communicates effectively - Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences. Demonstrates Self-Awareness - Using a combination of feedback and reflection to gain productive insight into personal strengths and weaknesses. Ensures accountability - Holding self and others accountable to meet commitments. Cultivates Innovation - Creating new and better ways for the organization to be successful. PHYSICAL REQUIREMENTS : The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is constantly required to sit and use hands to operate the telephone, type and operate the computer and mouse. Physical effort may include stooping, kneeling, touching, feeling, reaching, standing, walking, pushing, pulling, lifting, fingering, grasping, talking, hearing, and repetitive motions. The employee is frequently required to talk, hear, and bend and twist neck. The employee may occasionally lift and / or move up to 75 pounds and rarely lift and / or move up to 100 pounds assisted. Specific vision abilities required by this job include close vision and distance vision. REP provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, REP complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This specification is intended to indicate the kinds of tasks and levels of work difficulty that will be required of positions that will be given this title and shall not be construed as declaring what the specific duties and responsibilities of any particular position shall be. It is not intended to limit or in any way modify the right of any supervisor to assign, direct, and control the work of employees under his / her supervision. The use of a particular expression or illustration describing duties shall not be held to exclude other duties not mentioned. Ability to competently perform all the essential duties of the position, with or without reasonable accommodation, demonstrated commitment to effective customer service delivery, and the ability to work productively as a member of a team or work group are basic requirements of all positions at REP.