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Automotive Reporter Job at Gannett in Milwaukee

Automotive Reporter Job at Gannett in Milwaukee

MediabistroMilwaukee, WI, United States
1 day ago
Job type
  • Full-time
Job description

Overview

Gannett is seeking a consumer-focused Automotive Reporter to join our national cars coverage team. This journalist will create compelling, audience-driven content that explores the past, present, and future of automobiles in the U.S.

We're looking for a car enthusiast with strong storytelling skills and a deep understanding of how to serve one or more of these key audience segments :

  • Auto shoppers and buyers
  • Auto owners and maintainers
  • Auto enthusiasts and hobbyists

This role supports Gannett's strategic goal of growing engaged audiences through high-quality, platform-optimized automotive content. You\'ll work closely with editors and reporters across the network to deliver timely, relevant, and innovative coverage that resonates with readers on multiple platforms.

This is a full-time, benefits-eligible position. The role is remote, though candidates may also be based in a Gannett local market.

Responsibilities

  • Report and write stories that serve consumer needs and interests across the automotive space
  • Pitch timely ideas based on trends, news, and audience demand
  • Create content optimized for newsletters, search, and social media
  • Collaborate with editors and reporters across the network to amplify reach
  • Balance quick-turn news with enterprise features and long-form projects
  • Build and maintain relationships with sources across the automotive industry
  • Monitor performance metrics and adjust strategies to improve engagement
  • What You\'ll Need to Thrive

  • A passion for cars and car culture
  • Strong writing, reporting, and multimedia storytelling skills
  • Familiarity with SEO, social media best practices, and audience analytics
  • Ability to work independently and collaboratively in a fast-paced environment
  • Clear, concise writing that avoids jargon and connects with readers
  • Creative ideas for engaging coverage across platforms
  • Requirements

  • Proven experience in journalism, content creation, or digital media
  • Excellent news judgment and communication skills
  • Experience covering automotive topics or consumer-focused reporting (preferred)
  • Video production or editing skills (preferred)
  • Knowledge of newsletter strategy and performance metrics (preferred)
  • Employment is contingent on passing a post-offer, pre-employment background check
  • Performance Metrics

  • Growth in audience engagement across target segments
  • Search and social referral performance
  • Newsletter open and click-through rates
  • Timeliness and relevance of coverage
  • Collaboration and contribution to team goals
  • Application Instructions

    We\'re eager to learn more about you and how you\'d approach this role. When applying, please upload a single PDF document that includes :

  • Your resume (1-2 pages)
  • A cover letter outlining your approach to automotive coverage
  • Links to 3-6 samples of your work that best reflect your skills and experience
  • Completing these steps ensures your application receives the highest consideration.

    #Newsgnt

    #LI-CB1

    The hourly rate for this role will range between $24.28 and $37.94. Variable compensation is not reflected in these figures and based on the role, may be applicable. Exact compensation may vary based on skills, experience, location, and union representation, if applicable.

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    Reporter • Milwaukee, WI, United States

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