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Web Strategist And Producer Job at Brown University in Providence

Web Strategist And Producer Job at Brown University in Providence

MediabistroProvidence, RI, United States
19 days ago
Job type
  • Full-time
Job description

Overview

Web Strategist And Producer — Brown University

To view the full job posting and apply for this position, visit the Brown University careers site.

About Brown

Brown University is a leading research university distinct for its student-centered learning and deep sense of purpose. Our students, faculty and staff are driven by the idea that their work will have an impact in the world.

Brown University offers a flexible work / life balance; summer hours, winter break and a comprehensive Benefits package including time off, annual paid holidays; benefits offerings including health, dental, vision, tuition assistance, retirement, wellness, employee discounts and more. To learn about Brown University's benefits, visit the University Human Resources page for further information.

About the Opportunity

Brown University\'s School of Professional Studies (SPS) brings a Brown education to new audiences of learners. We leverage Brown\'s intellectual centers of excellence, rigorous teaching, and developmental approach to learning in a range of programs, including serving students outside of traditional degree programs. We partner with Brown departments, centers, institutes, and schools to develop degree and non-degree programs, and to support the recruitment, retention, and placement success of master\'s students, including traditional, non-traditional, and professional students.

Responsibilities

The Web Strategist and Producer is responsible for developing, editing and optimizing the digital user experience across five primary web domains : professional.brown.edu, masters.brown.edu, graduateprograms.brown.edu, emba.brown.edu, and fifth-year-masters.brown.edu representing Brown\'s School of Professional Studies and its growing portfolio of master\'s programs, executive education and mindfulness programs.

Reporting to the Director of Marketing, this position will oversee web content strategy, user experience optimization and conversion rate improvement across all web touchpoints. The role focuses on creating compelling web experiences that guide prospective students through the enrollment journey while maintaining brand consistency and accessibility standards across all web properties.

This position collaborates closely with the marketing team, program teams and the Office of University Communications - Web Strategy and Digital Solutions team to ensure that web properties align with marketing objectives, user needs and institutional goals. The position requires a blend of strategic thinking, content expertise and technical proficiency in web production and analytics.

Qualifications

Required

  • Bachelor\'s degree in marketing, communications, digital media, or related field, or equivalent combination of education and professional experience
  • Minimum 5 years of web production and digital marketing experience, preferably in higher education or professional services
  • Portfolio demonstrating successful web projects and measurable results
  • Strong analytical and data interpretation skills
  • Excellent written and verbal communication abilities
  • Strong ability to manage multiple priorities in a fast-paced, high-volume environment
  • Experience with conversion rate optimization and A / B testing methodologies

Software / Technical Skills Required

  • Proficient in content management systems (Drupal preferred, WordPress, or similar platforms)
  • Advanced knowledge of Google Analytics, Google Tag Manager, and other web analytics tools
  • Experience with SEO tools and best practices
  • Proficient in HTML, CSS, and basic JavaScript
  • Experience with A / B testing platforms (Optimizely, Google Optimize, or similar)
  • Knowledge of accessibility standards (WCAG 2.1 AA)
  • Familiarity with project management tools and workflows
  • Preferred

  • Experience in higher education marketing or professional services
  • Knowledge of animation and motion graphics
  • Understanding of accessibility standards for visual and multimedia content
  • Skills in illustration or custom graphic creation
  • Knowledgeable in CS6 InDesign, Photoshop, Illustrator and Acrobat
  • Knowledgeable in web-based editing software like CapCut; knowledge of advanced video editing software such as Adobe Premier or Final Cut
  • Knowledgeable utilizing Adobe Express or other web-based design software
  • Salary Grade

    10

    Additional Information

    Applicants are asked to include a resume and cover letter. A portfolio or web project examples may be requested later in the search process. All offers of employment are contingent upon the successful completion of a background check. Brown University is unable to provide visa sponsorship for this role.

    Benefits of Working at Brown

    Information on the Benefits of Working at Brown can be found on the Brown careers site.

    Recruiting Start Date

    2025-08-20

    Job Details

    Job Posting Title : Web Strategist and Producer

    Department : School of Professional Studies

    Grade : Grade 10

    Worker Type : Employee

    Worker Sub-Type : Regular

    Time Type : Full time

    Scheduled Weekly Hours : 37.5

    Position Work Location : Hybrid Eligible

    Statement on Equity, Diversity and Inclusion

    All positions require demonstrated ability to work collaboratively with faculty, staff, students, and other Brown and community stakeholders with diverse perspectives and demonstrated ability to contribute to an inclusive environment.

    Submission Guidelines

    Please note that in order to be considered an applicant for any staff position at Brown University you must submit an application form for each position for which you believe you are qualified. Applications are not kept on file for future positions. Please include a cover letter and resume with each position application.

    Still Have Questions?

    If you have any questions you may contact the employment team via email.

    EEO Statement

    Brown University is an E-Verify Employer. As an EEO employer, Brown University provides equal opportunity and prohibits discrimination, harassment and retaliation based upon race, color, religion, sex, age, national or ethnic origin, disability, veteran status, sexual orientation, gender identity, gender expression, or any other characteristic protected under applicable law.

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