Growth Marketing Analytics Lead

About Calm Calm is a leading consumer mental health company on a mission to support everyone on every step of their mental health journey. Calm’s flagship app is ranked #1 in its category with over 180 million downloads, available in seven languages across 190 countries, helping people sleep better, stress less, and live more mindfully. Calm Health extends these solutions to employers, health plans and providers to expand access to mental health and sleep support and drive positive health outcomes. Calm supports more than 3,500 organizations and reaches over 17 million covered lives through Calm Health.

Calm has been recognized as a TIME100 Most Influential Company and as one of Fast Company’s Brands That Matter. Learn more at calm.com.

Qualifications, skills, and all relevant experience needed for this role can be found in the full description below.

What We Do As a member of the Growth Marketing team, you will contribute to direct-to-consumer growth at Calm. We are a small, hungry and humble team that seeks innovative ways to bring new users into the Calm App and Calm.com. We combine data-driven strategy with creative problem solving to drive consumer growth across App, Web and Offline Marketing channels. We continually optimize and scale new and existing ad networks and channels. We value a proactive, can-do attitude, data-driven decision-making, high EQ, cross-functional collaboration, resourcefulness, and curiosity.

We are hiring remote workers for this role in the San Francisco Bay Area, Los Angeles, New York City, or Minneapolis areas. At this time, only candidates in these locations will be considered.

What You’ll Do The Growth Marketing Analytics Lead plays a central role in Calm’s consumer growth. This person will work closely with Data Science and Data Engineering as well as Product and cross-functional teams to carry out Growth Marketing / User Acquisition initiatives related to channel performance pacing, data integrity, roadmapped projects, and overall priorities aligned with wider business goals. Key responsibilities include :

Working strategically with media buyers to understand channel-level data, identify growth / optimization opportunities, key trends and actionable insights by channel

Proactively driving performance by helping UA media buyers improve their campaigns based on trends and performance data

Monitoring and safeguarding UA events and key performance metrics, including managing the UA data pipeline alongside DS / DE, maintaining UA data models, and identifying UA data bugs

Owning team communications and analytics needed to solve or escalate to appropriate cross-functional partners (DS, DE, Product, etc.)

Owning Marketing Measurement Strategy, including managing attribution logic models (SKAdNetwork, Offline lift models, view-through, etc.) and identifying new opportunities not currently available within the current reporting and measurement process

Seeking out new industry approaches to scope, test, and potentially incorporate to elevate measurement solutions

Owning UA / legal cross-functional processes for pushing event / data privacy related technical changes

Who You Are

Strong communicator, both written and verbal

Extremely strong attention to detail

A self-starter who is excited to improve team efficiency and build new processes from scratch

Proficiency in BI software including Excel, Tableau and Mode

Project management skills, ability to juggle multiple aspects of a project and prioritize tasks appropriately

Proactive with a tendency to follow up and assume ownership

Curious, enthusiastic, and passionate about quality

Nice to Haves

Experience working on subscription or health and wellness products

Experience managing data security and / or health data privacy

Experience working with Segment and Amplitude

This role typically requires 5+ years of experience in Marketing Operations and Analytics

Compensation and Benefits Calm uses a geographic pay model. For this position, base pay ranges from $140,400 to $214,500, with exact salary determined by geographic location, skills, experience and other qualifications. The base pay range represents the low and high end of Calm’s salary range for this position. This role is eligible for equity, comprehensive benefits, 401k, and flexible time off.

Calm may incorporate artificial intelligence technology to support the application review process, but human reviewers remain involved in all stages of the hiring process.

Calm is committed to providing reasonable accommodations for qualified individuals with disabilities. If you require an accommodation to complete any part of the application or interview process, please contact Calm’s Recruiting team at recruitingaccommodations@calm.com. All accommodation requests will be handled confidentially and assessed on a case-by-case basis.

EEO and Privacy We are an equal opportunity workplace and provide equal employment opportunities to all applicants and employees regardless of race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, medical condition, genetic information, military or veteran status, gender identity or expression, sexual orientation, or any other characteristic protected by applicable federal, state or local law. Calm is committed to diversity, equity and inclusion and to creating a respectful environment for all employees.

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