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Mid Market Growth Marketing Manager

Mid Market Growth Marketing Manager

NablaMadison, WI, US
2 days ago
Job type
  • Full-time
Job description

About Nabla

We are a team of entrepreneurs, physicians, and engineers committed to bringing back joy to the practice of medicine.

Together with a community of clinician innovators, we've harnessed the best of machine learning science to develop Nabla : the leading ambient AI assistant that's redefining healthcare delivery. By streamlining clinical documentation, Nabla empowers doctors to channel their energy where it matters most - patient care. Trusted by over 65,000 clinicians and implemented in more than 100 healthcare organizations, our AI assistant is making waves in the medical industry.

We are only at the start of an ambitious journey. With a bold vision to support 5 million practitioners worldwide, we've recently secured $30 million in Series B funding and are actively seeking exceptional talent to be part of our team.

This is a great time to join us!

The Role

Nabla is growing fast and we're just getting started. To keep up the momentum, we're looking for a Growth Marketing Manager to join our team and lead marketing efforts for the Mid-Market segment : large physicians groups up to 400 providers. Your mission : attract new customers, improve every step of their journey, and help steer our strategy with sharp, data-driven insights.

You'll take full ownership of our core marketing channels from paid acquisition to email nurture to integrated campaigns with one goal : generate qualified leads, speed up our sales pipeline, and help more clinicians discover how Nabla is changing the way they work.

This is a strategic and hands-on role. You won't just set the strategy you'll execute it. You'll run experiments, launch and optimize campaigns, test new angles, analyze results, and move fast. Whether it's rolling out a new paid campaign or launching a product GTM, you'll adapt, iterate, and aim for impact every time.

You'll report and work directly with our VP Marketing alongside the rest of the Marketing team and Delphine Groll, the Co-Founder and COO of Nabla. This is a highly cross-functional role, with strong collaboration across the company especially with :

  • You'll primarily partner with Priscilla, our VP of Sales, and the Mid-Market Sales team to ensure marketing and growth efforts are tightly aligned with field priorities and adapt quickly based on real-time feedback.
  • You'll also partner with Customer Success to turn happy users into advocates, strengthen retention, and scale referrals through smart, simple programs.

Responsibilities

  • Lead and execute a digital-first, full-funnel growth strategy driving awareness, generating demand, and boosting engagement across the mid-market segment.
  • Set up and scale our email marketing from scratch : build and automate lifecycle email journeys including onboarding, re-engagement, and nurture flows, using segmentation, behavioral triggers, and continuous A / B testing to boost engagement and conversion
  • Launch, manage, and continuously improve performance campaigns on Google, LinkedIn, and beyond always tailored to the right audiences and personas.
  • Design and grow targeted ABM programs to connect meaningfully with decision-makers in our highest-value accounts.
  • Brief and collaborate with design and content teams to create high-converting ad creatives, landing pages, and email assets that reflect Nabla's brand and resonate with target personas.
  • Orchestrate integrated marketing campaigns around product launches, events, and key initiatives making sure every touchpoint feels on-brand and consistent.
  • Run A / B tests and experiments to optimize conversion across ads, landing pages, and emails and turn learnings into growth.
  • Own growth analytics and campaign performance tracking the metrics that matter (CAC, CPL, ROAS, LTV, conversion rates, email engagement, etc.) and use this data to constantly improve lead quality and ROI.
  • Dig deep into data, market trends, and customer insights to uncover fresh growth opportunities and turn them into concrete action.
  • Work hand in hand with sales, customer success, and the rest of the marketing team to align on strategy and drive results together.
  • Qualifications

    We are seeking candidates with :

  • 35 years of experience in growth, performance, or campaign marketing in B2B SaaS or digital health with a strong track record of launching and scaling high impact acquisition and retention programs.
  • Hands-on and strategic marketer with deep experience across HubSpot (Marketing, Content, Sales, and Service Hubs), MailChimp, LinkedIn, and similar platforms capable of building and launching marketing programs from the ground up, from strategy through to flawless execution.
  • Data-driven and results-oriented, with a strong focus on rapid testing, measurement, and continuous optimization to maximize impact and performance.
  • A self-starter mentality, with strong initiative and a proven ability to thrive in fast-paced, entrepreneurial environments either as a founder or in a startup / scaleup with less than 75 employees.
  • Exceptional written communicator with a knack for clear, compelling messaging from ad copy to emails that actually resonates with the right audience, in the right place.
  • Strong project manager who knows how to prioritize, execute, and deliver quality work at speed with full ownership from start to finish.
  • Team player who collaborates seamlessly with Sales, Marketing, Customer Success and external partners to align campaigns with broader business priorities.
  • Comfortable in a fast-moving startup environment where scrappiness, speed, and ownership are key
  • Bonus : Experience marketing to healthcare providers or enterprise health systems
  • Benefits

    Just like we're dedicated to supporting doctors' well-being, ensuring yours is a top priority. We firmly believe that by prioritizing your well-being, we support you to excel in your work.

    Here are the benefits you get when joining Nabla :

  • Stock ownership offered to all employees
  • Unlimited PTO, plus national holidays
  • Unlimited sick days
  • Remote-friendly we know how to collaborate to drive results, regardless of location
  • Culture of trust & accountability your output matters more than your clock-in time
  • Allocated budget so you can create a comfortable home office space tailored to your needs
  • Life at Nabla

    When you become a part of our company, you join a team of excellence-driven, curious, and genuinely kind individuals. Together, we're committed to making clinicians' lives easier and improving healthcare experiences for everyone. We believe in a world where clinicians can focus on what they were trained to do - caring for their patients, and where no patient feels their visit was rushed.

    We come to work excited to leverage AI to do more for clinicians. We're obsessed with our users' satisfaction and we actively seek out opportunities to engage one-on-one with clinicians to understand how Nabla can better help. We consistently look for ways to improve and do not shy away from doing the work to excel. Whether it's a feature our users asked for, or a new article for our blog, we prioritize collaboration to deliver exceptional outcomes.

    We love having fun as much as we love work. Our #nablabla channel is as active as our #feature-show-off channel, we exercise during the work day at least 3 times a week (yoga, running, pilates, or HIIT, your choice!), enjoy regular off-sites to gather the team, and travel to see each other in places like NY, Paris, San Francisco, and many other vibrant cities. Oh, and we're constantly snacking on chocolate or nuts!

    If this sounds like an environment you'll thrive in, we look forward to reading your application!

    Diversity & Inclusion

    Diversity and inclusivity are fundamental values at Nabla. We embrace individuals from various backgrounds, including race, gender, educational history, sexual orientation, and beyond.

    As an equal opportunity employer, we actively seek out and welcome applicants from diverse backgrounds, believing that a wide range of perspectives enriches our team and enhances our ability to innovate and thrive.

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