Product Marketing Manager

Job Description

Job Description

Noctrix Health is redefining the treatment of chronic neurological disorders with clinically validated therapeutic wearables. Our team of medical device specialists, neuroscientists, and consumer electronics engineers is dedicated to delivering prescription-grade therapy with an outstanding user experience. We have pioneered the world's first drug-free wearable therapy, clinically proven to alleviate symptoms in adults with drug-resistant Restless Legs Syndrome (RLS). Be part of our mission to transform healthcare, improve lives, and drive meaningful change with Noctrix Health.

The Product Marketing Manager is responsible for designing, developing, and managing downstream marketing activities for all Noctrix Health products and services. This position is the central marketing resource for sales, creative design, customer care, and other cross-functional teams within the organization. Combining inputs from Noctrix teams and your own expertise, the key responsibility will be identifying, developing, and executing critical marketing initiatives.

Responsibilities :

• Collaborate with management to establish strategic marketing plans and objectives
• Implement marketing strategy and contribute to the development of marketing related systems and mechanisms
• Develop and execute comprehensive marketing campaigns delivered through an omnichannel approach
• Develop and maintain the lead generation pipeline through all stages of the customer funnel
• Manage all digital marketing systems and platforms
• Coordinate with Product team to support business planning, competitive landscaping and market analysis for each assigned product segment to identify new pipeline decisions and line extensions
• Create and manage a project plan for each marketing project in conjunction with cross functional stakeholders
• Lead coordination and documentation of marketing project activities including kick-off meetings, creative design review meetings, managing the project approvals process, and presenting to senior leadership
• Identify and document unmet marketing needs within current and new markets
• Coordinate with Product teams to develop comprehensive marketing plans for product introduction in coordination with all cross-functional partners
• Develop marketing material (training material, product literature, brochures, sales binders, and sales support collateral) for all Noctrix products and services
• Develop a strong product expertise to facilitate key customer management and support Noctrix events
• Ensure compliance with applicable governmental laws, rules, and regulations, both in the United States and internationally, by completing introductory and annual training and maintaining knowledge of compliance as it applies to your role
• Represent the company in a professional manner and uphold the highest standards of ethical business practices and socially responsible conduct in all interactions with other employees, customers, suppliers, and other third parties

Requirements :

Physical Demands :

The physical demands listed here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

Compensation :