Email Marketing Manager

Job Description :

Scholastic School Reading Events are in-person experiences that empower kids to discover books for themselves. Taking place in schools and rooted in Scholastic's greater mission to use the power of books for the betterment of all kids, Book Fairs and Book Clubs provide access to books; and paths to discovery.

We're here to deliver an experience that inspires kids toward greatness. In everything we do, we ensure every kid, parent, caregiver, teen / tween, book fair organizer, book club teacher, and employee feels seen, respected, and welcome as part of the Scholastic Reading Events family.

We are seeking an Email Marketing Manager to lead the development, execution, and optimization of data-driven digital campaigns that boost engagement and drive sales for Book Fairs, while also supporting prospecting initiatives for Book Clubs. This role is integral to sales enablement and works in close partnership with cross-functional teams, including Sales, Marketing Strategy, Consumer Insights, Creative, and Project Management. Reporting to the Senior Director of Email Marketing / CRM, the Email Marketing Manager will play a key role in driving growth strategies for Book Fairs and expanding the customer base for Book Clubs.

This is a fantastic opportunity to work with beloved properties, like Dog Man, Harry Potter, Hunger Games, Captain Underpants, and Bad Guys, and research, explore, and discuss the most exciting trends in culture, kids, and literacy. Does this role give you Goosebumps? Then jump on your firebolt and join us!

JOB RESPONSIBILITIES

Campaign Strategy & Execution

• ? Partner with the Director of Growth Marketing and Senior Director of Email Marketing / CRM to lead the end-to-end development of multi-channel email marketing campaigns for Book Fairs.
• ? Create and implement data-driven, multi-touch campaigns to drive customer acquisition and retention.
• ? Develop clear, actionable briefs outlining communication goals, target audience, distribution channels, and KPIs.
• ? Ensure strategic alignment by effectively communicating campaign objectives to stakeholders.

Prospecting & Sales Enablement

Performance Optimization & Process Improvement

Qualifications

The salary range for this position is $95,000 to $105,000 annually.

Time Type : Full time

Job Type : Regular

Job Family Group : Marketing

Location Region / State :

New York

EEO Statement :

Scholastic is an Equal Opportunity Employer. Our policy is clear : there shall be no discrimination on the basis of race, religion, color, sex, pregnancy, national origin, marital status, sexual orientation, gender identity or expression, age, non-disqualifying physical or mental disability, or status as a disabled veteran or Vietnam veteran. Those factors shall not influence the determination of qualifications for a job or other opportunity within the company. Further, all personnel actions (such as compensation, tuition aid, benefits, transfers, promotions, and dismissals, company-sponsored training, social and recreational programs) shall be administered without discrimination.

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Scholastic Corporation (NASDAQ : SCHL) is the world's largest publisher and distributor of children's books, a leading provider of core literacy curriculum and professional services, and a producer of educational and entertaining children's media. The Company creates quality books and ebooks, print and technology-based learning programs for pre-K to grade 12, classroom magazines and other products and services that support children's learning both in school and at home. With operations in 14 international offices and exports to 165 countries, Scholastic makes quality, affordable books available to all children around the world through school-based book clubs and book fairs, classroom collections, school and public libraries, retail and online. True to its mission of 97 years to encourage the personal and intellectual growth of all children beginning with literacy, the Company has earned a reputation as a trusted partner to educators and families. Learn more at : www.scholastic.com

We're always looking for talented people to join Scholastic in instilling a love of reading and lifelong learning in children. At Scholastic, our benefit plans have been designed to be in line with market conditions and employee needs. Our plans provide flexibility and allow individuals a broad range of choices that can be tailored to meet each employee's needs. Scholastic is an Equal Opportunity Employer.