Digital Strategy and Experience Lead

At Franklin Templeton were advancing our industry forward by developing new and innovative ways to help our clients achieve their investment goals. Our dynamic firm spans asset management wealth management and fintech offering many ways to help investors make progress toward their goals. Our talented teams working around the globe bring expertise thats both broad and unique. From our welcoming inclusive and flexible culture to our global and diverse business we provide opportunities to help you reach your potential while helping our clients reach theirs.

Come join us in delivering better outcomes for our clients around the world!

We are seeking an experienced Digital Strategy and Experience Lead to drive our global digital initiatives forward. This role will be responsible for developing and evolving our digital strategy overseeing end-to-end execution and championing personalization and marketing automation efforts. The ideal candidate will be a strategic thinker with a strong background in digital design and delivery experience in leading cross-functional teams and a passion for driving continuous optimization and improvement.

This role sits at the intersection of technology design and business strategy to create engaging digital experiences for our clients. Our team provides on-brand differentiated value that fuels self-service and creates measurable growth opportunities for our sales teams.

What is the Digital Strategy and Experience Lead responsible for

Develop and refine the digital strategy roadmap and priorities for web capabilities ensuring alignment with business objectives and regional needs.

Lead the development and maintenance of core digital capabilities ensuring high-quality execution and reliability across platforms and technologies by partnering with Technology & Design.

Design and implement frameworks and tools to enable personalized experiences at scale leveraging firmographics behavior and segment data to drive relevance and outcomes.

Develop and scale automated journeys to support client engagement across the lifecycle from onboarding to ongoing education and re-engagement.

Monitor performance across web and email journeys leveraging insights and testing to improve content relevance user experience and conversion effectiveness.

Collaborate with stakeholders across marketing sales distribution intelligence FTT and Marketing to align initiatives integrate systems and ensure cohesive execution.

Define KPIs partner with data analysts to build dashboards and report on the impact of digital efforts to stakeholders ensuring transparency accountability and ongoing prioritization of high-impact work.

What ideal qualifications skills & experience would help someone to be successful

Strong background in digital marketing with experience in developing and executing global digital strategies.

Proven track record of leading cross-functional teams and driving complex projects forward.

Expertise in product management delivering features in partnership with development and design.

Strong analytical and problem-solving skills with the ability to leverage data insights to drive decision-making.

Excellent communication and collaboration skills with the ability to work effectively with stakeholders across the organization.

Bachelors degree or equivalent experience

This role offers the opportunity to lead and shape our global digital initiatives drive business growth and deliver exceptional customer experiences. If youre a motivated and experienced digital professional looking to make a meaningful impact we encourage you to apply.

#LI-Hybrid

Franklin Templeton offers employees a competitive and valuable range of total rewardsmonetary and non-monetary designed to support their well-being and recognize their time talents and results. Along with base compensation employees are eligible for an annual discretionary bonus a 401(k) plan with a generous match and recognition rewards. We also offer a comprehensive benefits package which includes a range of competitive healthcare options insurance and disability benefits employee stock investment program learning resources career development programs reimbursement for certain education expenses paid time off (vacation / holidays / sick / leave / parental & caregiving leave / bereavement / volunteering / floating holidays) and a motivational wellbeing program. We expect the annual salary for this position to range between $125000 - $145000 depending on location and level of relevant experience plus discretionary bonus.

Experience our welcoming culture and reach your professional and personal potential!

Our culture is shaped by the variety of perspectives and experiences brought by talent from around the world. Regardless of your interests lifestyle or background theres a place for you at Franklin Templeton. We provide employees with the tools resources and learning opportunities to help them excel in their career and personal life.

By joining us you will become part of a culture that focuses on employee well-being and provides multidimensional support for a positive and healthy lifestyle. We understand that benefits are at the core of employee well-being and may vary depending on individual needs. Whether you need support for maintaining your physical and mental health saving for lifes adventures taking care of your family members or making a positive impact in your community we aim to have your needs covered. Learn more about the wide range of benefits we offer at Franklin Templeton.

Highlights of our benefits include :

Three weeks paid time off the first year

Medical dental and vision insurance

401(k) Retirement Plan with 85% company match on your pre-tax and / or Roth contributions up to the IRS limits

Employee Stock Investment Program

Tuition Assistance Program

Purchase of company funds with no sales charge

Onsite fitness center and recreation center

Onsite cafeteria

• Only applicable at certain locations

Learn more about the wide range of benefits we offer at Franklin Templeton

Franklin Templeton is an Equal Opportunity Employer. We are committed to providing equal employment opportunities to all applicants and employees and we evaluate qualified applicants without regard to ancestry age color disability genetic information gender gender identity or gender expression marital status medical condition military or veteran status national origin race religion sex sexual orientation and any other basis protected by federal state or local law ordinance or regulation.

If you believe that you need an accommodation or adjustment to search for or apply for one of our positions please send an email to . In your email please include the accommodation or adjustment you are requesting the job title and the job number you are applying for. It may take up to three business days to receive a response to your request. Please note that only accommodation requests will receive a response.

Key Skills

Marketing,Data Visualization,Tableau,Customer Segmentation,Microsoft Powerpoint,Investment Banking,Strategic Planning,Financial Modeling,Customer relationship management,Management Consulting,Google Suite,Analytics

Employment Type : Full-Time

Experience : years

Vacancy : 1

Monthly Salary Salary : 125000 - 145000