Digital Marketing Manager

Description :

Join a dynamic team at the pulse of global markets, where we deliver innovative software and service solutions for essential financial reporting and capital markets transactions. At DFIN, we are a values-driven organization that empowers you to build a fulfilling career while bringing your authentic self to work every day.Our "Win as One" mentality ensures that our team's success is directly linked to Client, Shareholder and Employee Satisfaction.

Recognizedas one of AMERICA'S MOST LOVED WORKPLACES for five consecutive years and a Built In Best Places to Work for six years, we are committed to our employees' total well-being. Enjoy competitive compensation, a flexible workplace, comprehensive benefits, and opportunities for professional growth. Bring your passion and talents to DFIN - because being YOU thrives here.

Summary :

We're looking for a Digital Marketing Manager to lead the development and execution of strategic digital programs that drive measurable business growth. This role combines platform expertise with strategic planning, cross-functional collaboration, and performance optimization. You will shape our digital marketing roadmap, align campaigns to pipeline goals, and champion innovation across channels. The ideal candidate is a strategic thinker with strong executional discipline, comfortable managing complexity and driving collaboration across Sales, RevOps, and IT.

Responsibilities :

Email Marketing Program Building and Optimization

• Design, build, and optimize email marketing campaigns, including audience segmentation, content strategy, A / B testing, and personalization.
• Develop and maintain high-performing email templates and automated workflows to drive engagement and conversions.
• Monitor deliverability, inbox placement, and compliance, proactively addressing issues related to IP / domain health and list hygiene.
• Serve as day to day administrator of our MAP : user management, governance, integrations, configurations, and QA.
• Analyze campaign performance, report on key metrics (open rates, click-through rates, conversions), and recommend improvements based on data-driven insights.

Segmentation, Data Quality & Governance

Lead Gen, Lifecycle & Sales Partnership

Qualifications : Must have

Nice to have

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