Sr. Director - Brand Management

When you join Verizon

You want more out of a career. A place to share your ideas freely - even if they're daring or different. Where the true you can learn, grow, and thrive. At Verizon, we power and empower how people live, work and play by connecting them to what brings them joy. We do what we love - driving innovation, creativity, and impact in the world. Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together - lifting our communities and building trust in how we show up, everywhere & always. Want in? Join the #VTeamLife.

At Verizon, we believe that everyone deserves access to seamless, reliable, and affordable wireless solutions that enhance their day-to-day lives. By joining our team, you'll play a pivotal role in this mission, delivering innovative, customer-focused solutions that open up a world of possibilities. We're not just in the business of technology; we're in the business of connecting people, empowering them to explore, share, and engage with the world around them in ways they never thought possible.

We're seeking a data-driven, strategically sharp Sr. Director, Brand Management to take full accountability for the marketing performance of a subset of our portfolio brands. This is a senior-level leadership role -ideal for someone who is equal parts marketing strategist, brand innovator, performance analyst, and business owner.

Scope

As the directly responsible individual (DRI) for your brand's marketing outcomes, you will be expected to know your brands inside and out-from competitive dynamics and customer needs to marketing performance trends and campaign ROI. You'll lead a cross-functional pod focused on performance analytics, strategic planning, creative brief development, social and marketing innovation, and execution management. You will partner closely with the marketing functions (Creative, Digital, Media, Field Marketing, Insights and Analytics) to bring high-impact work to life.

While not leading creative directly, you and your team will act as the client-crafting compelling, insight-driven briefs and partnering with the Value Brand's Senior Creative Director to shape work that delivers against both strategy and ambition. You will also work hand-in-hand with the Sales and Revenue teams to ensure brand marketing supports commercial priorities.

This position is built for someone who can synthesize data, shape strategy, think bi,g and guide agile and breakthrough marketing efforts in a fast-moving, competitive environment.

What you'll be doing :

Your first priority is performance insight and marketing accountability. You will lead campaign analysis and brand diagnostics in close collaboration with the Media, Insights and Analytics functions -translating results into action plans, channel strategies, and investment shifts. You'll own brand KPIs and reporting cadence, ensuring clarity around what's working, what's not, and where we go next.

You will define the brand's marketing strategy, align spend to goals, and manage dynamic budget allocation across channels in collaboration with the Portfolio Strategy team. You'll also serve as the voice of the brand inside the organization-ensuring plans reflect consumer needs, competitive dynamics, and commercial priorities from Sales.

While this role is analytically led, it is also creatively ambitious. You'll develop strategic briefs, shape messaging and positioning, and collaborate with internal and external creative partners to produce bold, relevant campaigns. Your leadership ensures that every campaign is rooted in insight, rigorously measured, and powerfully executed.

What we're looking for :

10+ years in brand or marketing leadership roles with a strong performance focus

Expertise in campaign analytics, brand tracking, and interpreting marketing KPIs (ROAS, CAC, LTV, brand equity, media efficiency)

Experience setting and adjusting strategy based on real-time performance data

Strong business acumen and budget ownership experience across multi-channel media

Proven ability to lead agile, cross-functional marketing pods and manage multiple initiatives at speed

Experience partnering closely with sales or commercial teams to align marketing with business drivers

Strong creative instincts with a track record of turning strategy into standout campaigns

Clear communicator and confident presenter to senior executives

In Office Days : Ability to adhere to a hybrid schedule in office that includes assigned office days (3 days minimum Tues-Thurs)

The Value Organization : Powering Connections with Purpose

Verizon's Value brands offer a comprehensive portfolio of no-contract, prepaid wireless solutions, all powered by Verizon's leading nationwide 5G and 4G LTE network.

Designed to fit the varied needs of the value consumer, our diverse brand offerings include :

Straight Talk : Available exclusively through Walmart, Straight Talk offers reliable value, helping hard-working customers save money and live better. Benefits include Walmart+ membership and home internet options.

Total Wireless : Total Wireless is the local neighborhood brand with urban stores across the country. The brand offers the power of the Verizon network at an outstanding value, with a 5 year price guarantee on select plans.

Visible : Available online, Visible is the brand that savvy consumers know to go to for a great value. Visible believes you shouldn't have to join a family plan to save on wireless, and offers a simple streamlined online-first way to buy a wireless plan.

Simple Mobile : Simple Mobile empowers customers to feel at home wherever they are, acting as a neighborhood catalyst through its service. It provides affordable, flexible plans with international calling and operates on Verizon's reliable network.

Tracfone : For individuals who see tech as a tool, not a way of life, Tracfone is the reliable, affordable option. For over 25 years, Tracfone has focused on providing high-quality wireless to those overlooked by conventional providers due to affordability or credit history, emphasizing "No Bills, No Contracts, No Surprises".

Verizon Prepaid : Leveraging the strong Verizon brand recognition, Verizon Prepaid is ideal for those who want service directly from Verizon without a postpaid commitment or credit checks, offering flexibility and access to the leading 5G and 4G LTE network.

Walmart Family Mobile : As another essential tool in busy people's utility belt, Walmart Family Mobile exists to empower heroic parents to stay ahead of their family's every need. It offers affordable, no-contract plans with family discounts and supports programs like Lifeline.

SafeLink Wireless : SafeLink believes that in today's digital-first society, connectivity is a new basic need and a right for every person. Without judgment, SafeLink fulfills our obligation to connect the disconnected through government subsidies and the Lifeline program, utilizing Verizon's nationwide network.

Your Role in Our Mission

Join a team driven by Integrity, Respect, Performance Excellence, Accountability, and Social Responsibility. We foster a culture of innovation and collaboration, where your contributions directly impact millions of lives by delivering essential, high-quality wireless services. We are seeking individuals who are passionate about value, dedicated to customer success, and eager to contribute to a dynamic environment that champions accessibility and connectivity for all.

Where you'll be working In this hybrid role, you'll have a defined work location that includes work from home and a minimum eight assigned office days per month that will be set by your manager. Scheduled Weekly Hours40 Equal Employment Opportunity

Verizon is an equal opportunity employer. We evaluate qualified applicants without regard to veteran status, disability or other legally protected characteristics.

Benefits and Compensation

Our benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon. From health and wellness benefit options including : medical, dental, vision, short and long term disability, basic life insurance, supplemental life insurance, AD&D insurance, identity theft protection, pet insurance and group home & auto insurance. We also offer a matched 401(k) savings plan, stock incentive programs, up to 8 company paid holidays per year and up to 6 personal days per year, parental leave, adoption assistance and tuition assistance, plus other incentives, we've got you covered with our award-winning total rewards package. Depending on the role, employees have the opportunity to receive compensation in the form of premium pay such as overtime, shift differential, holiday pay, allowances, etc. Newly hired employees receive up to 15 days of vacation per year, which grows with additional service. For part-timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances.

The salary will vary depending on your location and confirmed job-related skills and experience. This is an incentive based position with the potential to earn more. For part-time roles, your compensation will be adjusted to reflect your hours. The annual salary range for the location(s) listed on this job requisition based on a full-time schedule is : $190,500.00 - $332,000.00. The annual salary range for the New York location(s) listed on this job requisition based on a full-time schedule is : $190,500.00 - $332,000.00.