Director, WW Vertical Marketing

Director, WW Vertical Marketing

In our 'always on' world, we believe it's essential to have a genuine connection with the work you do.

The Director of Vertical (Industry) Marketing is responsible for setting and executing the go-to-market strategy for targeted industry verticals, driving demand generation, and enabling sales success. This role requires both strategic leadership and a hands-on approach to campaign execution, content creation, and cross-functional collaboration. The successful candidate will partner closely with vertical sales leaders and leverage their expertise to translate industry insights into compelling marketing programs that drive pipeline and revenue growth. Deep subject matter expertise in each vertical is not required; instead, the focus is on marketing excellence, collaboration, and execution.

Roles and Responsibilities :

• Vertical Strategy & Positioning :

Develop and own the marketing strategy for key industry verticals, including market segmentation, value proposition, and differentiated messaging.

Design and execute integrated marketing campaigns (digital, events, webinars, content, ABM) tailored to each vertical, with a focus on lead generation and pipeline acceleration.

Partner closely with vertical sales leaders to align marketing and sales strategies, ensuring tight feedback loops and optimizing efforts across the funnel.

Build and execute co-marketing and partnership strategies with industry and channel partners, including joint events and content.

Manage vertical marketing budgets, ensuring efficient allocation of resources and tracking of spend against ROI.

Analyze and report on campaign performance, pipeline impact, and key metrics to senior leadership. Ideal Candidate Profile :

This role is ideal for a marketing leader who excels at cross-functional collaboration, strategic thinking, and hands-on executiondriving results by working closely with sales and industry experts.

Why CommScope :

CommScope is on a quest to deliver connectivity that empowers how we live, work, and learn. Our employees push the boundaries of communications technology that enables game-changing discoveries like 5G, the Internet of Things, and gigabit speeds for everyone, everywhere. With our unmatched expertise in copper, fiber, and wireless infrastructure, our global clients rely on us to outperform today and be ready for the needs of tomorrow. If you want to grow your career alongside bright, passionate, and caring people who strive to create what's nextcome connect to your future at CommScope. CommScope is an Equal Opportunity Employer (EEO), including people with disabilities and veterans.