Marketing Administrator

Overview

The Marketing Administrator plays a critical role in implementing and maintaining a content-driven growth engine rooted in Endless Customers (They Ask, You Answer ) methodology. This role supports the marketing and sales teams by creating educational content, managing brand assets, maintaining digital platforms, and ensuring prospects always have access to clear, helpful information.

The Marketing Administrator is responsible for transforming common client questions, industry concerns, and internal expertise into high-quality written, visual, and video content that drives trust and generates pipeline.

This role blends c ontent creation, brand support, digital publishing, CRM nurturing. and operational marketing coordination.

Key Responsibilities

Content Creation (Endless Customers Focus)

• Turn client-facing questions, objectives, and issues into educational content across blogs, social media, and email, and website pages.
• Produce content around core TAYA / Endless Customers Pillars :
• Pricing
• Problems
• Comparisons
• Reviews
• Best-of-lists
• Conduct interviews with vCIOs, engineers, leadership, and SMEs to extract insights for long-form content.
• Draft scripts, outlines, and talking points for videos, webinars, and podcasts.
• Support production of vertical-specific content (Manufacturing, Healthcare, Finance, and Nonprofit).

Brand & Digital Presence

Lead Nurture & Engagement

Campaign & Event Support

Reporting & Organization

Key Metrics / KPIs

Requirements

Required Qualifications

Preferred

Core Competencies

Why This Role Matters

This role is the backbone of the MSP's trust-building engine. Using the Endless Customers methodology, the Marketing Administrator helps prospect and clients make informed decisions, builds transparency, supports sales with assignment selling content, and drives long-term growth by positioning the company as the go-to helpful authority in the region.

This role directly impacts :

Benefits

Benefits

Additional Information :