Marketing Manager-Baby Care

Description

Position at Attindas - US

Help us Change Baby Diapers... over 3 million times every day!!!

About Us

Attindas Hygiene Partners is a growth-minded, global leader focused on designing, manufacturing, and marketing absorbent adult incontinence, baby care, and clinical hygiene solutions.

We imagine real solutions to deliver safe, effective, and reliable solutions for babies and families to make everyday life easier. And we never stop innovating our products from those insights with new and modern technology.

The Baby PartnerBRAND™ Marketing team partners with leading retailers to develop strong owned / private label infant diaper brands to ensure affordable options are available to millions of families each day. Our partnerships enable retailers to grow market share through a unique combination of consumer insights, brand marketing expertise, product innovation, and marketing activation. Collaborative partnerships and strong personal relationships are at the heart of our success.

We value entrepreneurial, self-motivated individuals who bring tenacity, strategic thinking, and a customer-first mindset and deliver results through agile collaboration and a strong business acumen. At Attindas, we foster a dynamic, growth-minded environment where creativity thrives, and you're empowered to shape your own path.

Your Role : Marketing Manager, Baby Care PartnerBRAND Marketing

As Marketing Manager, you will join a dynamic team and lead efforts to achieve our top-and-bottom-line growth goals for accounts assigned to you.

• Lead development and execution of brand strategies.
• Determine winning product assortments and develop marketing programs to drive retail brand growth.
• Lead cross-functional implementation of new product and packaging changes, including attending press runs.
• Oversee the development, execution, and measurement of marketing activation plans.
• Manage internal and external partnerships and relationships.
• Internal partners include Sales, Category Marketing / Innovation, Product Design, Operations, and Demand Planning.
• External partners include creative agencies, print production vendors, and our internal retail cross-functional partners.
• Indirect leadership through influence is a key competency for this role, and the ability to inspire and lead high performing cross-functional teams vital to success.
• Facilitate consumer input and leveraging customer insights to shape the product roadmap.
• Coordinate cross-functional teams to develop and substantiate product performance claims and track claims across all customers.
• Deliver regular marketplace analyses to identify business opportunities within products & claims.
• Build and maintain deep knowledge of infant products & benefits.
• Employ a disciplined approach to keeping initiatives on track and stakeholders engaged.

Duties and responsibilities are subject to change to meet evolving busines needs.

What You Bring

Requirements

Preferred Skills and Experience

Attindas Hygiene Partners

Whether for our brands or our partners' brands, in healthcare or retail channels, we are experts in understanding and serving people's real needs. We are a reliable and sustainable partner - for our consumers, our customers, and for all our stakeholders.

But it's our unique roots across the varied markets we serve, our people, the way we move forward together, and our ability to create the best combination of local intimacy and global strength that make us truly different and special.

hygiene effective, affordable, and widely available.

health, dignity, and comfort.

This Marketing Manager role is an exciting opportunity to make a meaningful impact in a collaborative, fast-paced environment. If you're passionate about consumer goods marketing and ready to help shape the future of baby care brands, we'd love to hear from you!

Attindas is an equal opportunity employer. Qualified applicants will be considered without regard to age, race, color, sex (including gender identity or expression, sexual orientation, and pregnancy), marital status, religion, national origin, genetic information, disability, or veteran status.