Demand Generation Specialist

Demand Generation Specialist

EDB provides a data and AI platform that enables organizations to harness the full power of Postgres for transactional, analytical, and AI workloads across any cloud, anywhere. EDB empowers enterprises to control risk, manage costs and scale efficiently for a data and AI led world. Serving more than 1,500 customers globally and as the leading contributor to the vibrant and fast-growing PostgreSQL community, EDB supports major government organizations, financial services, media and information technology companies. EDB's data-driven solutions enable customers to modernize legacy systems and break data silos while leveraging enterprise-grade open source technologies.

Job Description

We are seeking a Demand Generation Specialist to join our marketing team. This role will actively contribute to the global demand marketing strategy, supporting execution of integrated marketing campaigns that generate high-quality leads, accelerate pipeline, and drive awareness of EDB Postgres AI's solutions. You'll collaborate closely with campaign managers, content marketing, product marketing, sales development, and operations to support multi-channel campaigns that resonate with our target audiences. This is an exciting opportunity to learn demand generation best practices, gain hands-on experience with modern MarTech tools, and grow into a core contributor to EDB's pipeline success.

What Your Impact Will Be

Campaign Management : Actively contribute to the global Demand Generation strategy including demand creation, lead flow, content creation, and data analytics.

Campaign Execution : Assist in planning, building, and executing integrated demand generation programs in both internal channels and vendor partner channels (email, digital ads, content syndication, webinars, and social).

Content Promotion : Execute promotion of EDB assets (eBooks, webinars, case studies, whitepapers) across paid channels.

Lead Management : Support list import, segmentation, lead nurturing workflows, and campaign follow-up processes in partnership with marketing operations and SDR teams as needed.

MarTech Tools : Utilize tools such as Marketo, Salesforce, Salesloft, LinkedIn Campaign Manager, and Google Ads to develop effective campaigns.

Data Analytics & Reporting : Track key campaign metrics (leads generated, conversion rates, pipeline contribution) to provide insights to optimize performance.

Market Research : Use data, customer, and competitive insights, and industry best practices to identify opportunities to create personalized demand campaigns and plays.

Who You'll Work With

The successful candidate will communicate and coordinate across multiple EDB teams :

Sales Alignment : Collaborate with multiple sales teams' disciplines across the globe to understand specific customer personas and build effective sales plays.

Global SDR Coordination : Collaborate with sales development teams to ensure smooth handoff of marketing-qualified leads (MQLs), agreed SLAs and provide visibility into campaign performance.

Cross-Team Partnership : Collaborate with Product, Field marketing, Relationship marketing, and engineering to create and execute on customized campaign plans for key market segments.

What You Will Bring

BA / BS in Marketing, Communications, Computers, or related fields is required. 2+ years of experience in B2B marketing, preferably in demand generation, digital marketing, or content marketing. Lead generation experience preferred. Familiarity with lead generation tactics (email campaigns, webinars, paid ads, content syndication). Demonstrate a track record of driving growth in demand and pipeline. Strong organizational skills with the ability to manage multiple projects and deadlines. Analytical mindset with a curiosity to dig into campaign performance data. Excellent project management, written and verbal communication skills. Proactive, collaborative, positive, and eager to learn in a fast-paced industry. Experience with marketing automation platforms (Marketo, HubSpot, Pardot) and CRM tools (Salesforce) a plus.

EDB is committed to supporting our employees' overall well-being by offering a range of benefits and resources to promote a healthy work-life balance and wellness. We provide access to CuraLinc to aid employees in health and wellness tips and practices, as well as Wellness Fridays extending to December 2025! Check out our career site for more information on perks and benefits and reach out to our Talent Acquisition team for region specific benefits.

EDB is proud to be an equal opportunity workplace. We celebrate diversity and are committed to creating an inclusive environment for all employees. EDB was built on a commitment to trust and respect each other and to embrace an array of people and ideas. These values remain at the center of our culture and are key to our company's integrity.