Club Car is hiring : Marketing Content Specialist in Evans

Club Car boasts a 65+ year history of industry-leading innovation and design, initially focused on golf cars and then expanding to also include commercial utility vehicles and personal-use transportation.

GENERAL JOB DESCRIPTION

The Content Specialist is responsible for developing and facilitating content that supports Club Car's Consumer Marketing efforts to enhance awareness, drive engagement, and foster loyalty. This role requires a deep understanding of the Club Car brand, consumer profiles and behaviors, and the competitive landscape to reinforce the image for both our brand and our product lines. The person will work closely with cross-functional teams to craft cohesive messaging that achieves both marketing and sales business objectives. Our ideal candidate is a creative and strategic marketer, who is extremely organized yet flexible enough to adapt to the dynamic landscape.

PRIMARY DUTIES AND RESPONSIBILITES

• Support executions of annual and monthly marketing content calendars, ensuring alignment with notable events, promotions, partnerships, social and paid media, trade shows, product launches and Consumer dealer channel needs
• Coordinate and execute the process needs for material development, from content capture via photo / video shoots, assisting in editing, and uploading finished deliverables
• Provide post copy, imagery, video, creative recommendations and content ideas for Club Car managed social media accounts
• Ideate, craft, facilitate and monitor Club Car's social media accounts inclusive of Facebook, X, Instagram, YouTube and LinkedIn, extending key learnings and insights for dealer social media efforts
• Support team efforts to ensure all marketing deliverables and content portals are accurate and adhere to both brand and product guidelines (e.g. D.A.M., StorySlab, Elanders, ImageCube)
• Ensure all marketing activities, platforms and touchpoints are aligned with the brand's identity, values, and guidelines

QUALIFICATIONS FOR THE JOB

Education :

Experience :

KEY COMPETENCIES

PHYSICAL REQUIREMENTS

Club Car is an Equal Employment Opportunity (EEO) employer. We do not discriminate based on race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, veteran status, or any other protected status under federal, state, or local law.