Senior Marketing Manager, Integrated Campaigns & Product Marketing

Senior Marketing Manager, Integrated Campaigns & Product Marketing

Location :

Southern California, Irvine (Hybrid / On-site)

Employment : Full-time

Experience :

6–9+ years B2B SaaS marketing

Team : Marketing

Reports to : Managing Director

Base pay range :

110,000.00 / yr - $140,000.00 / yr

About the Role

In this role, you will

define marketing strategy and set direction

for how our product is understood in the market. You will

own narrative, sequencing, and prioritization , while working with

agencies as execution partners—not strategy owners . Your decisions will be grounded in

buyer reality and sales insight , with a deliberate focus on

targeted accounts, persona-specific motions, and depth of engagement over volume . You will

design and orchestrate integrated campaigns

that guide buyers through

complex SaaS decisions , spending as much time

deciding what not to do

as what to execute in order to

build real buying confidence .

Key Responsibilities

Omni-Channel Campaign Strategy & Orchestration (Primary Focus)

Design and lead integrated, account-aware campaigns

spanning :

Organic and paid LinkedIn content

Outbound and nurture email sequences

Webinars and virtual events

Translate product capabilities, roadmap themes, and market insight

into cohesive campaign narratives.

Define campaign goals, messaging frameworks, sequencing, and success metrics .

Brief and direct agencies, freelancers, and internal stakeholders

to execute against a unified strategy.

Ensure message consistency, buyer relevance, and momentum

across all touchpoints.

Quarterly Planning & Strategic Alignment

Participate in quarterly planning

with Product, Sales, and Leadership.

Propose campaign themes aligned to roadmap milestones and business priorities .

Present marketing strategy, results, learnings, and recommendations

to leadership.

Continuously refine focus

based on buyer response and sales feedback.

Analytics & Decision-Making

Own campaign-level performance analysis

across channels.

Track

engagement depth, account momentum, and pipeline influence , not volume alone.

Use insight to refine sequencing, messaging, and future investments .

Develop a

deep understanding of the Gocious platform , customer use cases, and buying committees.

Partner with Product

to translate roadmap updates into customer-facing narratives.

Shape positioning and messaging

for product managers, portfolio managers, and executive decision-makers.

Provide

market insight and buyer feedback

into quarterly planning and product discussions.

Execution Oversight & Quality Control

Oversee day-to-day marketing operations without becoming task-bound .

Review and guide content, landing pages, and campaign assets

for clarity, relevance, and quality.

Step in hands‑on when necessary, but primarily operate as

architect, editor, and orchestrator .

Webinars & Events

Design webinars as part of integrated campaigns , not standalone tactics.

Select topics, coordinate speakers, define promotion strategy, and guide follow‑up motions .

Evaluate and select industry events

based on account relevance and strategic alignment.

Who This Role Is For

You will thrive in this role if you :

Believe marketing’s job is to

shape buying decisions , not produce activity

Think in

narratives, sequencing, and belief change

Are comfortable

pushing back on sales, agencies, or leadership

when something doesn’t serve the buyer

Prefer

focus, clarity, and depth over volume and noise

Qualifications

6–9+ years of B2B SaaS marketing experience

Proven experience

leading integrated, omni‑channel campaigns

Experience

directing agencies and cross‑functional stakeholders

Comfortable operating at

both strategic and operational levels

Familiarity with

CMS platforms, marketing automation, and analytics tools

Startup or high‑growth experience strongly preferred

Why Gocious

Gocious is a growing startup building

complex cloud systems

that help organizations make

better product decisions . As we grow,

this role grows , with a clear path toward

broader marketing leadership .

We value

creativity, drive, leadership, customer focus, and collaboration . Our culture includes

team building ,

volunteering at food banks , and

staying connected as a distributed team .

Benefits

401(k)

Medical, dental, and vision insurance

Generous PTO

Bonus and opportunity to earn equity

Seniority level

Mid‑Senior level

Employment type

Full‑time

Job function

Marketing and Sales

Industries

Software Development

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