Overview
Join to apply for the Senior Account Strategist, LinkedIn Advertising (Remote US) role at Abe. Abe is a specialized consultancy focused exclusively on social media advertising. We are a hub for innovative strategies, helping clients leverage the full power of LinkedIn, Meta and more to reach, engage, and convert their target audiences. This role reports to the Associate Director and is a crucial part of the social media team. The Senior LinkedIn Strategist works directly with our mid-market and enterprise clients and runs point on communicating results, creating custom strategies, and executing Paid Media deliverables. You will gain experience creating high-performing LinkedIn strategies for B2B businesses and have the opportunity to be on the ground floor of a fast-growing specialty agency.
Responsibilities
- Oversee and lead a collection of Social Media accounts
- Serve as direct support to client contacts
- Weekly communication with vendors or operational partners to ensure alignment on tasks, work quality, and improvements
- Build strategies for clients each quarter
- Create, maintain, and optimize budgets for paid media campaigns
- Provide fractional support for internal marketing in support of a boutique agency within Directive
- Deeply understand client positioning and unique value propositions
- Confirm lead routing is accurate within a CRM
- Responsible for personal productivity and utilization
- Work directly with Associate Director to ensure internal and client goals are achieved
- Understand the value of Programmatic campaigns
- Drive cross-sells, upsells and referrals via client relationships and professional network
- Execute and optimize advertising campaigns within LinkedIn including ad copywriting, TAM development, and targeting to maximize ROI
What You Offer
4+ years experience working at a performance / digital marketing agency, with hands-on experience supporting B2B clientsDeep expertise across paid social advertising campaigns, specifically LinkedIn AdsUnderstanding of different Ad Units within the LinkedIn Platform such as conversation ads, document ads, CTV and moreProficiency in using advertising platforms and tools such as LinkedIn Campaign Manager, Zoominfo, 6Sense, and moreAbility to delegate to junior team members to ensure joint successStrong understanding of Paid principles, including keyword research, ad copywriting, bid management, and campaign optimizationAbility to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data-driven decisions and optimize campaign performanceAbility to drive results and measure via OCTExperience with audience segmentation by tier, job title etc.Proven and measurable success with mid-market or enterprise accountsAbility to translate and articulate strategy and tell stories with dataEqual parts competitive and curious; you’re a true problem solverYou live on the cutting edge of the industry, always looking for opportunities to grow and shareAbility to organize, prioritize and manage multiple projects simultaneouslyYou’re quality-obsessed and have not lost your soul for advertisingTravel to visit clients approximately once per year, per client or as neededWhat Success Looks Like
You encompass our core values through every interaction; internally and externallyEffectively manage approximately five mid-tier and enterprise accountsMeet and exceed department level KPIs, such as client growth and goal attainment. Core KPIs : client NSMs and Client Satisfaction scoresBuild client trust and relationships that create consistent renewalsCross-sell services that align with client goals and objectivesClearly communicate results with client point of contact and executivesExceptional decision making related to strategic direction for accountsBenefits
Salary : The annual base salary range for this position based in the United States is $85,000- $95,000 USD with potential for bonus eligibility. This range is an estimate and may vary based on compensation practices, skills, and experience.Medical, dental, vision plans, disability, and life insurance coverage for you and your familyBenefits to Support the Whole Person :
Mental - Access to certified therapists through Spring Health, membership to HeadspacePhysical - Physical therapy through Omada, fertility support through Carrott, Aaptiv workouts, One Medical membershipTime Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge, Paid Parental LeaveFinancial - Traditional and Roth 401(k) with a 3% company matchBonus - Annual bonus based on tenureWork Environment Requirements
As a remote-first company, you’ll have the ability to work from anywhere in the US, with optional state-of-the-art offices in Irvine, CA. Global opportunities may be available where we have established businesses (Canada, the UK, Australia). You must have work authorization and reside in the relevant country for global locations. This role can operate 100% virtually from your home office. We collaborate via Zoom and Slack. You will need a laptop, access to required software, and reliable internet. Reasonable accommodations may be made for qualified individuals with disabilities.
Additional Information
At Abe, one of our core values is People First. We are committed to fostering a diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
Seniority level
Mid-Senior levelEmployment type
Full-timeJob function
Marketing and SalesIndustries
Advertising Services#J-18808-Ljbffr