Director, Communication Strategy

Director, Communication Strategy role at Publicis Groupe ANZ

Company Description
Spark Foundry is a global media agency that exists to bring HEAT—Higher Engagement, Affinity, and Transactions—to brands. By combining flawless media fundamentals with aggressive innovation, Spark inspires consumers to pay more attention, care more about our clients’ brands, and buy more products and services. With a bottom‑up culture that celebrates diversity and aims for all voices to be heard, Spark has become a magnet for the industry’s best talent, with exceptional retention rates. Our professional team comes from data, analytics, insights, content, creative production, communications strategy, finance, marketing, and liberal arts disciplines.

Overview

The Director, Communication Strategy will lead an integrated agency team in architecting how diverse people experience a brand idea across Paid, Earned, Shared, and Owned ecosystems. They will work closely with creative partners and the Spark media strategy team to ensure optimal, platform‑fitted messaging that aligns with a brand’s audience strategy and is grounded in inclusive audience needs. The role requires a strong understanding of comms strategy to create a flexible framework that local teams can adapt while maintaining consistency for shared learning, and involves upstream collaboration on idea platforms and consulting for asset and content creation.

Responsibilities

• Ensure seamless, end‑to‑end integration across channels, creative, and content activation with no dead ends.
• Act as a “connector” across teams both internally and externally with partners and clients.
• Simplify client inputs to identify the critical jobs to be done with communications.
• Bring a deep understanding of diverse target consumers and champion that consumer to create engaging experiences.
• Build collaborative relationships with other agency capabilities, partner agency teams and third parties.
• Find opportunities to upstream and leverage content and media partnerships to supercharge media plans.
• Navigate multifunctional agency teams and client relationships with authority to deliver strong, substantiated recommendations to both internal and external audiences and adapt quickly based on insights.
• Proactively ideate with the team and colleagues to produce novel, award‑worthy solutions for clients.

Qualifications

• 7+ years’ experience in leading and developing communication/integrated marketing strategy across paid, owned, and earned media.
• Entertainment, theatrical, and global experience preferred.
• Embraces a collaborative approach; thrives working closely with research, content and data specialists to diagnose and solve client business challenges.
• A strategic, inspiring leader who steps back from noise to gain inclusive behavioral insights that drive successful connected campaigns.
• A persuasive storyteller, endlessly curious, with the ability to shift perspective and illuminate powerful, inclusive insights through data and narrative.
• A proven leader and relationship builder with an authoritative presence and confident communication style with executive‑level clients.
• Champions cultural attributes and continuously strives for diversity and inclusivity in deliverables.

Additional Information

Our Publicis Groupe motto “Viva La Différence” means we’re better together and honor all identities across intersectionality. We focus on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust inclusive benefit programs and policies to support evolving and diverse needs, including medical, dental, vision, disability, 401(k), parental and family care leave, tuition reimbursement, and flexible time off. If you require accommodation or assistance with the application or onboarding process, please contact

Compensation Range: $127,585 - $192,060 annually. This pay range is the Company’s current estimate; it will be determined based on applicant skills, qualifications, and role requirements. Temporary roles may be eligible for medical and 401(k) plans under specific criteria. Regular roles include medical, dental, vision, disability, 401(k), and paid time off. Application deadline for this posting is 10/16/2025.

Seniority level: Director

Employment type: Full‑time

Job function: Marketing, Public Relations, Writing/Editing

Industries: Advertising Services

All your information will be kept confidential according to EEO guidelines.

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