(USA) Senior Manager, Marketing Planning And Strat...

Senior Manager Of Experiential Marketing (Irl Experiences)

The Brand Experience and Partnerships team is charged with creating innovative, participatory experiences (IRL, virtual / digital, partnerships) that positively shift perception of the Walmart brand. Our mission is to add dimension to our brand promise in modern ways that engage the next generation of customers.

As the Senior Manager of Experiential Marketing (IRL Experiences), you will lead experiential marketing strategy, planning and execution for strategic Walmart initiatives, with a focus on brand / culture and category-specific experiences. You will be responsible for driving multiple experiential programs soup to nuts leveraging top agencies to craft / execute experiential concepts and 360 campaigns in collaboration with stakeholders in Creative; Category Marketing / Merchant teams. The work you will do is highly-cross functional and collaboration is paramount to deliver holistic; scaled programs particularly with teams such as Media, Influencer, Creative, Site, Social, Paid Media, etc.

The perfect candidate is both a creative and strategic thinker; a career experiential marketer who has a proven track record in building high quality, scaled consumer experiences; and has deep experience working within layered organizations to manage stakeholders; leaders, and sell programs in. In this role, you will report to the Group Director, Brand Experiences and Partnerships and support the Senior Manager, Experiential Lead.

This is a fast-paced, high-visibility job within the Walmart Marketing organization. This candidate will oversee exciting experiences that drive meaningful brand / business impact; cultural cache. We can't wait to meet you!

This is not a remote role. The hired associate is required to work from our Hoboken, NJ office 5 days a week.

What You'll Do :

Serve as the strategic, day to day lead on specific experiential programs; liaison with relevant teams Marketing; Merchant team

Support the Experiential Lead who guides overall Walmart Experiential strategy; approach

Provide thought leadership on Experiential programs, ensuring the work you lead is prioritized within Walmart's overall Experiential strategy and approach, delivering on our broader marketing goals

Utilize data and insights to create meaningful strategies and impactful comprehensive marketing plans, collaborating across marketing channels and strategic business units

Work hyper-cross functionally and cultivate relationships across the business, aligning key stakeholders to priorities and clearly communicating business objectives and performance

Own program performance and optimize tactics to meet marketing and business goals

Help manage and develop a team of marketers, leading a healthy and positive team culture of innovation and implementing plans to coach, motivate and develop individuals on the team

Constantly innovate finding new ways to improve and accelerate Experiential white space growth; opportunities for Walmart

What You'll Bring :

You are entrepreneurial - ambiguity excites you

You have a track record of creating innovative and unique experiential activations that create value for customers

You've executed comprehensive sponsorship and partnership deals and know the ins and outs of negotiation

You are creative you tend to have big, never-been-done-before ideas

You are highly collaborative and engaging others energizes you

You know how to write a killer brief and strategy decks

You never miss a detail

Preferred Qualifications :

• Bachelors degree in Business, Marketing, Communications
• 8 years + experience in marketing + a minimum of 3 years experience in experiential marketing, specifically
• A minimum of 2 years supervisory experience or experience leading cross-functional projects
• Top notch communication; deck writing skills presenting / articulating complex or new ideas to executives is a piece of cake for you

About Walmart Marketing :

Named Ad Ages Marketer of the Year in 2022, you'll join an internationally recognized team of thinkers, creators, and problem solvers passionate about helping people save money and live better.

Walmart Marketing is a dynamic, multidimensional organization dedicated to redefining how the world shops through impactful creative and fast-paced innovation - all grounded in customer insights and brand strategy. We live out our company values each day while striving to exceed customer expectations and drive growth for the company.

We orchestrate marketing campaigns and experiences that reach millions of daily shoppers. Our work spans the digital and physical spaces and combines the work of numerous internal teams and external advertising and media agencies. Our teams work together to show our customers how they can save money and live better. If you are motivated by complex challenges and want to build the future of commerce and consumer services, a Marketing role at Walmart could be what you've been looking for.

Benefits; Perks :

Beyond competitive pay, you can receive incentive awards for your performance. Other great perks include 401(k) match, stock purchase plan, paid maternity and parental leave, PTO, multiple health plans, and much more.

Equal Opportunity Employer :

Walmart, Inc. is an Equal Opportunity Employer By Choice. We believe we are best equipped to help our associates, customers, and the communities we serve live better when we really know them. That means understanding, respecting, and valuing unique styles, experiences, identities, ideas and opinions while being welcoming of all people.

Join Walmart and your work could help over 275 million global customers live better every week. Yes, we are the Fortune #1 company. But you'll quickly find we are a company who wants you to feel comfortable bringing your whole self to work. A career at Walmart is where the world's most complex challenges meet a kinder way of life. Our mission spreads far beyond the walls of our stores. Join us and you'll discover why we are a world leader in culture of belonging, sustainability, and community involvement. From day one, you'll be empowered and equipped to do the best work of your life.

Minimum Qualifications :

Bachelor's degree in Business, Marketing, Communications, or related field and 3 years' experience in marketing or related field OR 7 years' experience in marketing or related field.

Preferred Qualifications :

Leading cross-functional projects, Marketing or related field, Supervisory experience Masters : Business Administration

Primary Location :

221 River St, Hoboken, NJ 07030, United States of America