Sr Director, Product Marketing

Overview At Replicant, we believe AI should work for people, starting with customer service. We built a platform that helps contact centers resolve more requests, proactively identify issues, and improve agent performance with AI-powered conversation intelligence and AI agents that act like your best reps. Our AI agents handle millions of calls every month for Fortune 500 companies and high-growth innovators. From processing payments to booking appointments and authenticating users, they help customers get what they need instantly, 24 / 7. Our real-time conversation insights help contact center leaders coach better and improve every interaction. We’re leading the shift from legacy systems to AI-first service, powered by large language models (LLMs) and designed for enterprise scale, security, and empathy. If you’re excited by the potential of LLMs, voice AI, and building category-defining technology with a kind, ambitious team, you’ll love it here.

Before applying for this role, please read the following information about this opportunity found below.

What You'll Do

Lead a World Class Team : Coach, mentor, and inspire a high-performing team of product marketing professionals, fostering a collaborative and results-driven environment

Refine our Positioning and Messaging : Lead overall positioning and messaging development, including category definition, overall value proposition, product messaging, and technical messaging

Orchestrate Market-Defining Product Launches : Lead launches that cut through the noise and further differentiate Replicant’s offering vs. competitors

Develop and Execute GTM Strategy : Determine which market segments, industries, use cases and personas Replicant should prioritize, and drive end-to-end execution of our GTM in focus segments - including messaging, positioning, launch planning, and sales enablement

Oversee Pricing and Packaging : Determine how to best commercialize our offerings to reduce sales cycle friction, increase value for customers, and accelerate growth for Replicant

Empower Sales to Win More Deals : Support sales on top accounts and high-impact deals with custom decks, demos, and messaging where needed

Enable Customer-facing Teams : Enable SDRs, sales reps, and engagement managers to achieve their goals through high-impact messaging, content, collateral, and training

Augment our Competitive Positioning : Increase win rate vs. competitors by managing a competitive enablement program and maintaining up-to-date positioning and messaging vs. top competitors

Serve as Voice of the Customer : Build deep working relationships with customers and prospects to develop a rich understanding of market needs and where Replicant can drive value

What You'll Bring

Exceptional leadership and team management skills, with a track record of building and developing high-performing teams

Passion - for our mission, for marketing as a craft, for developing your team, and for your own personal growth

An AI-first mindset - you operate at the cutting edge of what’s possible with go-to-market tech and use AI to improve quality and quantity of team output

Deep empathy for customers, with proven ability to adapt how you communicate to best reach and engage your audience

Experience working within a sales-led GTM motion

Excellent verbal and written communication skills

Data-driven mindset, with the ability to analyze and interpret performance metrics to make informed decisions

Ability to thrive in a scrappy, ambiguous, dynamic, low-ego environment

For All Full-time Employees, We Offer Remote working environment that respects time zone differences

Highly competitive salaries, equity, and for US Employees, a 401(k) plan

Top of the line healthcare (medical, vision, and dental)

Health and Wellness Perk

Equipment Stipend

Flexible vacation policy

Amazing team trips & offsites where you can find our CEO baking bread for the team

Replicants are eligible for a 5-week sabbatical after being at the company for 4.5 years

Our Values

Blade Runners :

We take ownership and pride to influence the outcomes of our goals. We are successful, and like a Blade Runner, use the tools at our disposal to reach our objectives. We value open and honest communication and proactively seek feedback along the way. We are a company driven to grow and achieve both individually and as a team.

Bread Makers :

We are humble and strive toward an egalitarian culture. No task is too big or too small. We work together to achieve our goals and develop our company mission. We believe that the whole is greater than the sum of its parts in everything that we do.

Sj e4lvdistans (Self-Distance) :

Sj e4lvdistans is Swedish for self-distance. It's the ability to critically reflect on oneself and one's relations from an external perspective. With this in mind, we act with objectivity and always remember that we are not our work. There's no perfect science to growing a team or business, but we trust everyone at Replicant to point out our blind spots and humbly admit their own. Replicant is proud to be an equal opportunity employer. We are committed to fostering an inclusive, diverse and equitable workplace that is built on trust, support and respect. We welcome all individuals and do not discriminate on the basis of gender identity and expression, race, ethnicity, disability, sexual orientation, colour, religion, creed, gender, national origin, age, marital status, pregnancy, sex, citizenship, education, languages spoken or veteran status. Accommodation is available upon request at any point during our recruitment process. If you require an accommodation, please speak to your talent acquisition partner or email us at talent@replicant.ai and we’ll work to meet your needs.

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