Digital Marketing and Demand Generation Specialist

Digital Marketing And Demand Generation Specialist

Alarm.com is seeking an innovative Digital Marketing And Demand Generation Specialist to help accelerate the growth of existing and future Venture Business Units (VBUs), which are independent, entrepreneurial companies within the Alarm.com family.

The ideal candidate will bring the same entrepreneurial spirit to the role and thrive in fast-paced, startup-style environments while also applying the structure, rigor, and best practices of a mature organization. In this role, you will own strategies that attract, engage, and convert qualified prospectsblending creative brand building with data-driven demand generation.

You will partner closely with leadership, sales, and product teams to design and execute multi-channel programs that build pipeline, drive revenue, and support scalable growth.

Key Responsibilities:

• Collaborate with VBU leadership to define product positioning, value propositions, and audience personas to align with each product's unique market fit.
• Develop, implement, and test integrated demand generation programs (inbound and outbound) tailored to each VBU's target audience and growth objectives.
• Manage multi-channel campaigns across paid search, paid social, display, retargeting, email, and account-based marketing (ABM).
• Leverage AI-powered tools to optimize targeting, automate workflows, personalize messaging, and uncover insights that improve campaign ROI.
• Create compelling landing pages, email copy, and content offers (whitepapers, webinars, case studies) to generate qualified leads.
• Manage search and AI optimization initiatives, including keyword strategy, on-page optimization, and content recommendations.
• Monitor and report on campaign performance and pipeline metrics: MQLs, SQLs, conversion rates, cost per lead, and ROI.
• Conduct market research to identify target audiences and emerging digital trends and technologies, ensuring marketing strategies remain current and effective.
• Other duties as assigned

Qualifications:

• 35 years of hands-on demand generation, digital marketing, or growth marketing experience (agency or in-house).
• Proven track record of creating B2B campaigns that drive measurable pipelines and revenue.
• Strong analytical skills with the ability to translate data into clear reports and actionable insights (Google Analytics, campaign dashboards, attribution tracking).
• Experience with marketing automation platforms (ideally Pardot).
• Familiarity with SEO, paid media, ABM, and conversion optimization.
• Comfortable working in a fast-paced, entrepreneurial environment.
• Excellent communication skills with the ability to align marketing to sales priorities.
• Familiarity with B2B marketing in technology, SaaS, or connected devices is a plus.