Vice President of New Business Development

Job Description

Job Description

Description : Company Overview :

For over 50 years, Wunder-Bar, a Middleby Company, has been at the forefront of beverage dispensing innovation. We have built a legacy of exceptional product development, unmatched customer satisfaction, and superior operational performance. Our commitment to quality and service remains unwavering, as we continue to set the global standard for beverage dispensing solutions.

When you walk into nearly any bar or tavern around the world, chances are you’ll see a Wunder-Bar bar gun—trusted by industry professionals for its reliability and precision. Our flexible hose post-mix dispenser is the go-to choice for beverage dispensing, a true testament to our pioneering spirit. In addition, we offer a comprehensive range of beverage dispensing systems such as beverage towers, non-carbonated bubblers, nitro beverage dispensing systems, and coffee equipment. We also provide innovative dispensing solutions for pizza sauce and condiments.

At Wunder-Bar, we understand that value and service are crucial to our success. We are committed to maintaining this philosophy now and into the future, as we continue to lead the way in beverage and food dispensing innovation. Our relentless drive for excellence has extended into a variety of new dispensing systems, ensuring that we stay ahead of the curve and continue to meet the evolving needs of our customers.

Position Overview :

The Vice President of New Business Development is responsible for driving the company’s growth by identifying, developing, and securing new business opportunities. This role focuses on expanding market presence, building high-impact strategic partnerships, and delivering sustained revenue growth across core customer segments. The VP of New Business Development partners closely with executive leadership to align growth initiatives with the company’s strategic objectives, bringing leadership, a deep understanding of market dynamics, and the ability to cultivate and manage relationships with key stakeholders. This is a remote role with some light travel involved.

Main Responsibilities :

• Develop and execute business development strategies to drive revenue growth and market expansion.
• Identify, evaluate, and prioritize new business opportunities, strategic partnerships, and alliances across key markets and channels.
• Lead negotiations and close high-value deals that align with company growth and profitability objectives.
• Collaborate with the executive leadership team to align new business initiatives with corporate strategy, financial goals, and long-term vision.
• Conduct market research and competitive analysis to identify emerging trends, customer needs, and white-space opportunities, particularly within the coffee and food service industries.
• Build, manage, and expand relationships with key clients, national and regional chains, distributors, and industry partners.
• Oversee new-business sales cycle, from lead generation through contract execution and implementation.
• Lead, mentor, and develop a high-performing business development and sales team, establishing clear goals, KPIs, and accountability.
• Partner cross-functionally with marketing, product development, operations, and finance to ensure market-aligned offerings and successful go-to-market execution.
• Represent the company at industry events, trade shows, and conferences to enhance brand visibility and generate strategic leads.
• Maintain deep industry expertise, providing market feedback and insights to inform product innovation and strategic planning.

Requirements :

Benefits :

Physical & Mental Requirements :

Work Environment :

California Employment Compliance :