Data Analyst

We are seeking a data-driven and analytical DataAnalyst to join our growing marketing and analytics team. This high-impact role will be responsible for generating actionable insights through analysis of customer data, building dashboards, and supporting marketing optimization efforts. You'll play a key part in bridging the gap between data and our marketing and merchandising teams to deliver measurable results.

This position blends data analysis with strategy, offering an exciting opportunity for someone passionate about uncovering insights.

Key Responsibilities :

• Write advanced SQL queries to extract customer data, campaign / product performance, and behavioral trends.
• Develop dashboards and reports using SQL and visualization tools (e.g. Excel, PowerBI).
• Maintain and evolve Power BI models and visualizations, ensuring fast load times and intuitive user experiences.
• Analyze product performance, including sales trends, and inventory levels.
• Analyze customer databases to evaluate campaign effectiveness and customer behavior.
• Support the execution of catalog campaigns, including audience selection, list management, and performance analysis.
• Validate and import list hygiene and circulation files sourced from marketing partners to our in-house database.
• Perform complex data extraction, segmentation, and reporting to support marketing initiatives.
• Design and analyze marketing and website A / B tests to measure campaign effectiveness, identify performance drivers, and inform strategic improvements.
• Collaborate with internal stakeholders to develop data-driven marketing strategies that improve campaign ROI and drive sales.
• Track campaign performance, analyze results, and develop actionable insights for continuous improvement.
• Work with Data Warehouse and IT teams to source and validate new data inputs, resolve database issues, and ensure data integrity.
• Develop and present advanced analytics related to customer segmentation, performance, and campaign effectiveness to leadership.

Qualifications :

This is a hybrid / remote role with occasional travel to our corporate office in the Boston, MA metro area. Come join a dynamic, mission-driven team!