Head of Marketing H / F

Mission

Your Main Missions & Responsibilities :

As Head of Marketing at iObeya, you will contribute to our growth strategy with a strong focus on acquiring qualified leads. You will lead a team of six people and ensure coordination between the marketing, sales, and product teams. Your role is both strategic and hands-on, with a strong emphasis on data, SEO / SEA, and multichannel go-to-market.

Your main responsibilities include :

Strategy (in collaboration with the CEO and leadership team) :

• Co-design the global marketing strategy, roadmap and go-to-market focused on industrial customers and aligned with growth objectives.
• Contribute to brand and product positioning.
• Define and manage the Marketing budget.
• Define and lead the strategy for lead generation, partner acquisition, and expansion of existing accounts.
• Design, deploy, oversee, and optimize multichannel and ABM campaigns (SEO, SEA, Social Media, Content, Events, Webinars).
• Implement tools and processes for a data-driven approach : KPIs, ROI, CAC, lead attribution
• Manage the marketing budget, external providers (freelancers, agencies), and automation tools.
• Oversee and participate content creation and ensure consistency with market positioning.
• Lead the website’s evolution, ensuring an effective customer journey.

Team Management & Cross-functional collaboration :

This role is for you if you have :

What You’ll Enjoy at iObeya :

Recruitment Process :

iObeya is an equal opportunity employer and is committed to providing a safe and inclusive workplace. We value honesty, transparency, teamwork, and believe the whole is greater than the sum of its parts. We focus on people, collaboration, and enthusiasm : everyone shares in the success of the company, regardless of role or title. Join us!

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