Marketing Specialist Job at Simmons Bank in Little Rock

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Position Summary

The Marketing Specialist supports the Marketing Business Partners, who lead product marketing and provide strategic support to business units across the organization. Deliverables typically include internal communications, customer-facing messaging, and a variety of campaign materials-developed in close collaboration with partners throughout the bank. This is a dynamic role that offers the opportunity to shape impactful marketing initiatives and contribute meaningfully to the bank's growth.

Essential Duties and Responsibilities

• Align Marketing strategy with business unit and / or local market goals and objectives and create campaigns and promotions to support business unit and / or local market strategy
• Coordinate with various vendors, internal teams, and management to execute campaigns, local sponsorships, and business development events. Utilize technology to gain and analyze data on campaign success and report performance metrics
• Monitor marketing budget for assigned business unit or geography and report on ROI where possible.
• Act as a liaison between senior management of assigned business unit or geography and corporate marketing to identify corporate marketing needs centered around business goals and objectives
• Create and deploy customer communications and internal communications.
• Utilize data to implement initiatives that improve the customer experience
• Create and implement marketing materials to support business unit and / or local market strategy
• Ensures all departmental documents and activities are performed in compliance with applicable laws, regulations, policies and procedures as applicable to this position, including completion of required compliance training.
• Performs other duties and responsibilities as assigned.

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and / or ability required.

Skills

Education and / or Experience

Computer Skills

Other Qualifications

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Activities, duties and responsibilities may change at any time with or without notice.

Equal Employment Opportunity Information : Simmons First National Corporation and its subsidiaries are committed to a policy of equal employment with respect to a person's race, color, religion, sex, ancestry, sexual orientation, gender identity, national origin, covered veterans, military status, physical or mental disability or any other legally protected classifications.

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