eCommerce Marketing Specialist I

Ecommerce Marketing Specialist I

ImpassionedEmboldenedInfinitely Curious : The Bradford Group family of brands is a world leader in new product development. We have been selling joy for the last 50 years! Our global organization consists of various business divisions ranging from jewelry, apparel, collectible coins, home decor to holiday and so much more. We concept, create, design and market our creative products directly to our customers, and leverage licenses with the biggest names in entertainment and sports to bring unique and curated products to our customers across the globe.

We're looking for an eCommerce Marketing Specialist I with hands-on digital marketing experience, particularly in paid and organic social to help drive growth across Bradford's network of brands. This is a high-impact role for someone who already has a strong foundation in campaign strategy, execution, and optimization, and is looking to take the next step in their career. The ideal candidate has expertise with advertising on Meta platforms (Facebook, Instagram), solid cross-channel knowledge & experience (Google Display, email, etc.), and a performance-driven mindset. You'll collaborate with internal creative, analytics, and eCommerce teams, as well as external partners, to deliver effective, scalable campaigns. Experience with content development or social-first creative is a plus. If you're ready to take ownership, test boldly, and grow in a fast-moving environment, we'd love to hear from you.

How you will contribute :

• Lead day-to-day execution and optimization of paid and organic social campaigns (primarily Meta), aligning strategy with key business goals like revenue growth, ROI, and contribution.
• Manage dynamic product ads and catalog campaigns, ensuring clean feeds, precise targeting, and effective creative delivery.
• Support and execute full-funnel digital strategies across additional channels, like display campaigns across the Google Display Network, collaborating with media partners to refine audience targeting and placements.
• Develop and oversee A / B and multivariate testing plans across creative, audience segmentation, bidding, and optimization tacticsgrounded in performance data and platform insights.
• Analyze campaign performance using Meta Ads Manager, analytics platforms, and internal dashboards to surface insights and make data-backed decisions proactively.
• Collaborate cross-functionally with creative, analytics, and product teams to brief, launch, and iterate on performance-driven assets.
• Maintain and improve product feed quality by coordinating with eCommerce and technical teams, especially around high-impact campaigns, events, and holidays.
• Stay ahead of platform changes and digital marketing trends, proactively applying new tactics and best practices to improve performance.
• Assist with campaign planning and budget tracking, ensuring accurate pacing and spend alignment.
• Contribute to social-first content development or creative ideation, bringing a performance lens to asset planning and execution.

What you will bring and skills that excite us :

Bradford at a glance :

Compensation : $60,000 - $63,000

The Bradford Exchange is an Equal Opportunity Employer.

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