Design Lead - Toys

Do you have a passion for pop culture? Do you binge watch the latest Netflix series in one sitting? Are your bookcases filled with collectible vinyl figures? Do you fixate on your favorite game and dream up what would make it even cooler? Then CultureFly might be the place for you! Come join the swarm!

As our portfolio of collectibles, toys and brands expands, the Collectibles team is in need of additional support. Were looking for a Brand Lead / Designer to champion product development from idea to production. Youll guide the creative direction, on-shelf-identity, play pattern and product storytelling for a rapidly growing brand. This role blends strategic brand leadership with hands-on design perfect for a creative who can think both like a marketer and a maker.

Responsibilities

• Lead the brand vision : Define and evolve the creative direction, tone, and positioning for assigned toy brands.
• Design for play : Create packaging, product graphics, logos, patterning, and visual assets that reflect the brands style and target audience.
• Drive cross-functional collaboration : Partner with Product Development, Brand Owners, Licensing, Marketing and Sales to ensure brand cohesion across all touchpoints.
• Concept development : Develop seasonal lines, sub-brands, and special edition concepts that build brand equity and retail excitement.
• Trend & insights : Track toy, pop culture, and design trends to inspire new ideas and keep the brand fresh.
• Presentation & storytelling : Build compelling brand decks, moodboards, and pitch materials for internal reviews and retailer or licensor presentations.
• Illustration and Technical skill : Must be able to create turnaround drawings of product as well as edit / revise designs based off Licensor feedback.

Requirements

Salary Range : $70,000-$80,000

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