CRM Content Team Lead

A company is looking for a CRM Content Team Lead to drive the strategy and quality of CRM content across global markets.

Key Responsibilities

Establish frameworks and templates for content production, translation, and localization

Partner with Automation and local teams to tailor CRM content for specific audiences

Oversee and review CRM content to ensure it meets quality expectations and brand alignment

Requirements

Exceptional English language skills; additional languages are a plus

Experience in CRM content creation, editing, or localization within digital marketing, Betting, or iGaming

Proven leadership experience managing writers or content teams

Strong understanding of brand tone, message architecture, and audience segmentation

Experience working with multiple markets and languages